Truly Launches Flavored Vodka

Truly Strawberry Lemonade Vodka contrasts sweet strawberries with tart lemonade.
Truly Strawberry Lemonade Vodka contrasts sweet strawberries with tart lemonade.

According to a report from InsightAce Analytic, the global ready-to-drinks alcohol market size is expected to reach $85.5 billion in 2030, up from $32.94 billion in 2021, growing at a CAGR of 11.2% from 2022 to 2030.

Truly Hard Seltzer has introduced three flavored vodkas, Wild Berry, Pineapple Mango and Strawberry Lemonade. The drinks use triple distilled vodka and are inspired by Truly's best-selling seltzer flavors.

Related Report: Beverage Flavoring System Global Market Value

Earlier this year, Truly launched Margarita Style Hard Seltzers in four new flavors, Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.

Wild Berry Vodka has infused blackberries, raspberries, and strawberries. Pineapple Mango Vodka is a tropical flavor that blends pineapples and mango. Strawberry Lemonade Vodka contrasts sweet strawberries with tart lemonade.

All three flavored vodkas come in a 750 ml bottle and have 99 calories, 7g carbs and 30% ABV (60 proof).

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

More in Beverage