Truly Launches Watermelon Lemonade Hard Seltzer

Apr 19th, 2021

Hannah Fink

The new flavor will join a variety pack among three other hard lemonade flavors.

The new flavor will join a variety pack among three other hard lemonade flavors.

Truly Hard Seltzer has announced the launch of another new flavor, this time with watermelon lemonade.

Related: Vita Frute Vodka Soda Releases Blood Orange Flavor

The watermelon flavored hard seltzer has an ABV of 5% and a total of 100 calories, 1 gram of sugar and is gluten-free.

Watermelon lemonade will also be a part of the Truly Lemonade Mix Pack, joining the flavors original lemonade, strawberry lemonade and mango lemonade.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.

8 Alcoholic Beverage Trends

Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.

Brown flavors are dominating the hot coffee segment, including coffee, chocolate and caramel.

What's Trending in Coffee & Tea Flavors?

Half of global consumers have purchased hot coffee in the past year and a third have purchased hot tea in the past, according to Innova Market Insights.

Citrus greening and a decline in output result in reduced availability and increased prices, posing a substantial challenge to the industry.

4 Strategies to Navigate the Global Orange Juice Shortage

Agrumaria Reggina discusses the vital role of orange juice, the shortage crisis and how to move forward.

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredible.

Adobe Stock 105950448

Treatt Expands Coffee Range and Unveils Bespoke Coffee Solutions

The coffee range is designed to be utilized by all coffee ready-to-drink formats, from oat lattes to espresso martinis, including cleaner labels and lower sugar alternatives.

Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

Top Alcohol and Non-Alcoholic Beverage Flavor Trends

See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

AI can help answer the question, 'what should I make for dinner?'

Mintel: 3 Ways AI Impacts Canadian's Relationship With Food & Drink

AI can help brands develop more personal connections with consumers.

Attendees can expect conference sessions conducted by speakers from the industry and academia as well as a sensory game with a tasting session led by Manuela Violoni.

The 1st British Society of Flavourists Symposium is Dedicated to Coffee

Attendees can expect conference sessions conducted by speakers from the industry and academia as well as a sensory game with a tasting session led by Manuela Violoni.

A blossoming trend in recent years is energy drink products specifically targeted towards the gaming community. With the immense growth of online gaming and esports, beverage brands recognized an untapped opportunity to cater to the unique needs and demands of gamers.

Challenges And White Space In The Energy Drink Market

The role of flavor in energy drinks is becoming a critical factor in new product trial and repeat purchase.

The unisex fragrance and cocktail modifier, made its debut after a two-year research and development process in a 100 ml glass bottle with an atomizer spray pump.

Inside The World’s First Wearable & Drinkable Perfume Gin

One-on-one with Tamworth distiller and botanical chemist Matt Powers.

The Flavour of Europe gin and tonic cocktail will be served at future EFFA events.

EFFA Reveals Flavour of Europe Signature Cocktail

The Flavour of Europe gin and tonic cocktail will be served at future EFFA events.