Vita Frute Vodka Soda Releases Blood Orange Flavor

Contact Author
Fill out my online form.

The brand is also releasing a 12-pack featuring four of its flavors.

Vita Frute Vodka Soda is launching an original mix 12-pack featuring its latest Vita Frute flavor, blood orange.

Related: Topo Chico Launches Hard Seltzer

Blood Orange has a citrus, refreshing tang and will also be available in a 4-pack.

Vita Frute Vodka Soda is crafted with American-made vodka, club soda and all-natural flavors. All flavors are 5% ABV and can be drank on their own or added to a cocktail.

The Vita Frute original mix 12-pack includes lime basil, pineapple coconut, grapefruit and blood orange. 

Chelsi Hofmeister, assistant brand manager for Vita Frute, said, "The market for single-serve hard seltzer beverages continues to expand exponentially year over year. We are meeting this growing demand by giving adult consumers what they want: fresh, new flavors and mixed packs of their favorites."

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.