Vita Frute Vodka Soda is launching an original mix 12-pack featuring its latest Vita Frute flavor, blood orange.
Related: Topo Chico Launches Hard Seltzer
Blood Orange has a citrus, refreshing tang and will also be available in a 4-pack.
Vita Frute Vodka Soda is crafted with American-made vodka, club soda and all-natural flavors. All flavors are 5% ABV and can be drank on their own or added to a cocktail.
The Vita Frute original mix 12-pack includes lime basil, pineapple coconut, grapefruit and blood orange.
Chelsi Hofmeister, assistant brand manager for Vita Frute, said, "The market for single-serve hard seltzer beverages continues to expand exponentially year over year. We are meeting this growing demand by giving adult consumers what they want: fresh, new flavors and mixed packs of their favorites."
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