A market report by Grandview Research indicates that the ready-to-drink cocktails global market is expected to grow at a 13.4% CAGR through 2030.
Related: Report: Ready-to-Drink Cocktails Global Market Trends
Bulleit Crafted Cocktails recently expanded its portfolio with Bulleit Manhattan and Bulleit Old Fashioned ready-to-drink cocktails.
Bulleit Old Fashioned Cocktail is a blend of Kentucky Straight Bourbon Whiskey with aromatic orange bitters and simple syrup, enhancing the spice from the high-rye bourbon.
Bulleit Rye Manhattan offers subtle, deep flavor, with sweet vermouth and bitters.
Both cocktails are available in 375mL and 750mL bottles and contain 37.5% ABV.
Sophie Kelly, senior vice president of Whiskies, Diageo, said in a press release, "As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan. With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. Whilst nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails areas close as you can get.”
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