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From the Ground Up Shakes Up Salty Snack Market

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From the Ground Up snacks

Photo provided by From The Ground Up Family.

Better-for-you snack provider From the Ground Up has introduced its line of cauliflower-based crackers and pretzels.

Including flavored and salted options, the snack line is formulated to be Non-GMO Project-Verified, gluten free-certified and is made with vegan ingredients. For its cracker line, they offer a non-flavored sea salt option along with a cheddar and nacho flavor, which are created with natural flavors. Additionally, the company offers an original cauliflower pretzel with no added flavors.  

"At Halen Brands, we are listening to consumers and applying the wants and needs that we uncover to natural products," said Jason Cohen, co-founder of Halen Brands. "Consumers were asking for a veggie-based snack that actually had increased nutritional value, so we began looking at the vitamin and fiber-rich cauliflower since it's so versatile and seemed to really be resonating with people."