Häagen-Dazs Renames Iconic Flavors to Celebrate Women

Contact Author
Fill out my online form.

Four Häagen-Dazs flavors have been renamed after different women who have inspired more women to fulfil their goals.

Häagen-Dazs is celebrating International Women's Day 2021 by renaming four flavors after iconic women. 

Related: Cold Stone Creamery Introduces Lucky Charms Flavor

The new names include:

  • Scale New Heights, in honor of Raha Moharrak (vanilla)

  • Beat the Odds, in honor of Yasmin Yousri (salted caramel)

  • Direct My Story, in honor of Nayla Al-Khaja (Belgian chocolate)

  • Design My Destiny, in honor of Maz Hakim (strawberries and cream)

These signature ice creams with thematic names will only be available in the UAE at the brand’s Dubai Mall, Mall of Emirates and Kite Beach stores. 

Michelle Odland, Häagen-Dazs global brand director, said, “We believe the world needs to hear about these remarkable women living in the Middle East, from all walks of life, who have shattered glass ceilings, looked beyond life-threatening illness, scaled even the world’s highest peak and taken a passion project to one of the world’s leading fashion houses." 

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.