Japanese Brand Brings Traditional Konpeito Candy to U.S. Market

Feb 10th, 2021

Kira Haslett

Harano Seicha Honpo now offers the traditional Japanese candy, konpeito, in U.S. markets.

Harano Seicha Honpo now offers the traditional Japanese candy, konpeito, in U.S. markets.

The traditional Japanese candy, konpeito, will now be available to consumers in the United States by Harano Seicha Honpo Ltd.

Related: Archie McPhee Releases Savory Candy Cane

Konpeito is usually handmade by rolling sugar in a pot, coating it in syrup, and adding tea flavors for a treat adults and kids alike can share.

Harano Seicha Honpo’s konpeita will be available in matcha and hojicha flavors on the company website.

"Indeed, every piece is the product of a seasoned confectioner's hard work, keen sense and extensive experience. These carefully crafted jewels are coated generously with Yame matcha to turn a children's treat into a sophisticated delicacy. Mixed in the sweetness are the bitter and aromatic notes of the matcha—a gift sure to delight,” said Hironori Harano, CEO.

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