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[Podcast] Creating Clean Tastes With Dave Pirazzini

Contact Author Ryan Daily, Assistant Editor, Perfumer & Flavorist
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Organic and beverages

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In the latest episode of the Two Sense podcast, Perfumer & Flavorist sat down with Dave Pirazzini, senior manager of innovation for the plant-based beverage brand REBBL, to discuss the process of creating clean tastes.

“Consumers are in charge. They have a ton of choices. Despite that, they want even more choices,” said Pirazzini. "Millennials and iGeners [want] customization or perceived customization ... They want a product that is designed just for them.”

Some of the topics discussed on the show include: 

  • communicating authentic products and flavors to consumers,
  • the opportunity to innovate in the organic and clean label space,
  • dealing with misinformation in the flavor and food industries and
  • Pirazzini’s upcoming Flavorcon presentation

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Listen to the full conversation today and stay tuned for more details on Flavorcon 2019: 

Note:

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Taste the innovation at Flavorcon on Nov. 11-12, 2019 at the Duke Energy Convention Center in Cincinnati, Ohio. Designed for the flavor professional, this conference will feature 2 days of technical insight, trend analysis and networking. To register for Flavorcon, visit the website here