AI can help answer the question, "what should I make for dinner?"
Mintel has announced three ways that artificial intelligence (AI) will impact Canadian's relationship with food and drink.
- AI can help brands develop more personal connections with consumers: Individuals can be active participants in brand campaigns that provide them with tools to create brand-related content that offers a sense of ownership.
- AI can help answer the question, "what should I make for dinner?": AI has the potential to be a co-pilot suggesting meal ideas based on diet, budget, preferred ingredients or occasion.
- AI's impact is uncertain but profound: Brands that leverage AI will be better positioned in the near and long term.
