Malibu Releases Watermelon Flavored Rum

Contact Author
Fill out my online form.

The brand has also released a sparkling malt beverage. Photo: Malibu.

Malibu has added watermelon flavored rum to its line up of drinks.

Related: Texas' Lone Star Beer Ventures into Spiked Seltzers

The flavor combines watermelon and Caribbean rum with an ABV of 21% and 120 calories per serving.

Watermelon joins Malibu's other flavors including original coconut, lime, strawberry, banana, mango, passion fruit and pineapple. 

The brand also released Malibu Splash, a sparkling malt beverage with 5% ABV. The 12 oz cans are available in strawberry and coconut, lime and coconut, passion fruit and coconut and pineapple and coconut.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.