Flavor Round Up: Latest In Hard Seltzer News

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Spiked lemonades, fruity combos and organic seltzers are all part of the upcoming launches.

Seltzer have seen an increase in interest as consumers look for a refreshing alcoholic drink with a little bubbly. 

Brands are releasing new flavors and takes on the classic hard seltzer, giving spring time vibes with spiked lemonades and fruity flavor combinations. Here are some of Perfumer & Flavorist+’s most anticipated: 

Bud Light Seltzer Lemonade will be available in original, black cherry, strawberry and peach.

Crazy Asian Wild Seltzer is launching a lychee mango Flavor with 5% ABV and zero carbs. 

Michelob Ultra Organic Hard Seltzer launched three flavors: cucumber Lime, spicy pineapple and peach pear. All three flavors are available in a variety pack for $17.99.

Seagram's Hard Seltzer is infused with fruit flavors including tropical pineapple, mango peach, mixed berry and watermelon lime. Each hard seltzer boasts 5% ABV, 100 calories and 1g of cane sugar. 

XED Beverages' SESH Cocktail Meets Seltzer, available in gin and tonic, mojito, Moscow mule and Paloma. It contains zero sugar, gluten or preservatives and is 120 calories with an ABV of 6%. 

Mike’s Hard Lemonade Seltzer, the 12-can variety pack comes in four different flavors each with a lemonade twist: pineapple, mango, strawberry and lemon.

Vizzy Hard Seltzer has announced its spring flavors launching March 2021. Vizzy's new line of flavors include papaya passionfruit, blackberry lemon, watermelon strawberry and raspberry tangerine.

Blue Norther debuts a Variety Pack Hard Seltzer featuring its wild blackberry, agave lime and prickly pear flavors. The company uses all natural ingredients inspired by Texas fruits. 


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