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850x425_IFFUncommon
IFF Unveils Updated Purpose, Brand Identity
“We want to be ahead, doing more and doing it better than the rest,” said chairman and CEO Andreas Fibig. “Our new purpose and Uncommon Sense brand are aiming high, but I believe our purpose should bring our people together while making us stretch beyond what we think is possible today.”
Jun 5th, 2019
ICPs' new brand addition, Domaine Prive Parfums' Rhubarb Fragrance. Photo: domaine prive parfums.
ICP Adds 3 Brands to Portfolio
Each brand will compete in different categories and at different price points.
Dec 22nd, 2020
bottles7
The Power of Scents and Brands
Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.
Jun 15th, 2016
Afyren will roll out different solutions for four broad industrial categories including flavors and fragrances.
Afyren to Launch Biobased Product Brands
Afyren will roll out different solutions for four broad industrial categories including flavors and fragrances.
May 18th, 2022
“As one of world’s top 10 most sustainable companies, we at Symrise propel beauty brands to the next level with our extensive expertise and comprehensive cosmetic ingredients portfolio,' said Timothy Kenny, president of cosmetic ingredients North America at Symrise.
Symrise Launches Beauty Activations Brand Accelerator
The platform offers marketing insights and analysis, custom formulations, and access to Symrise hero ingredients and "modern" preservation systems.
May 17th, 2022
Winter Warmth features notes of fresh mint, apples, strawberries, soft musk and balsam.
Drake’s Fragrance Brand Releases Holiday Candle
Winter Warmth features notes of fresh mint, apples, strawberries, soft musk and balsam.
Dec 14th, 2021
This flavor was first introduced in summer 2020 as its first-ever limited edition offering. Photo: Business Wire.
One Brands Brings Back Limited-Edition S’mores Flavor
This flavor was first introduced in summer 2020 as its first-ever limited edition offering.
Apr 27th, 2021
The six new Magna-branded product categories address the most challenging flavor problems.
Mafco Introduces New Category-Specific Magna-Branded Products
The six new Magna-branded product categories address the most challenging flavor problems.
Jan 27th, 2021
850x425-RIFM
RIFM Launches New Brand and 2020 Communications Strategy
“If we want to communicate what we do successfully, we first need to introduce ourselves properly,” said RIFM’s President, James Romine. “The new brand more clearly expresses who we are.”
Jan 2nd, 2020
According to the company’s press release, the F&F group achieved annual sales of €338 million in 2024, an 18% growth over the previous year.
Croda Brand Iberchem Reports ‘Strong’ Annual Financial Results
Iberchem's managing director shared, "These results exceeded our initial expectations for the year, confirming that our growth strategy is on the right track.”
Apr 1st, 2025
The hybrid wheat will be available to farmers in Europe and North America and is designed to provide more stable yield and quality.
BASF Debuts Seed Brand Name for Hybrid Wheat
The hybrid wheat is designed to provide more stable yield and quality.
Jun 8th, 2021
The scents are available in both eau de parfum and fragrance hair and body mists.
Coty Unveils New Consumer Beauty Fragrance Brand, Origen
The brand launches with five signature scents, each inspired by destinations around the world.
Jul 17th, 2025
Prova has announced Brant Worrell has joined the company as its southeast sales manager.
Prova Welcomes Brant Worrell as Southeast Sales Manager
Prova has announced Brant Worrell has joined the company as its southeast sales manager.
May 22nd, 2020
Fragrance Foundation Expands Brand to Russia
The Fragrance Foundation has announced a partnership with Moscow-based The Perfumery Club.
May 10th, 2010
Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.
Traackr Announces Top 10 Fragrance Brands
Sol de Janeiro tops the list as number one fragrance brand.
Dec 11th, 2024
The new line will include dish soap, candles and counter spray.
[update] Report: Courtney Cox Launching Homecourt Brand
The new line will include dish soap, candles and counter spray.
Jan 25th, 2022
Lale offers scent notes of green apple, white tulip leaves, sandalwood, spicy leather and mimosa.
K-Beauty Brand Tamburins Launches Perfume Balm
The Perfume Balm is available in four unique scents.
Dec 19th, 2022
The branding initiative includes a website makeover and refreshed logo featuring the company's signature color.
Cosmo International Fragrances Unveils Revamped Brand Identity
The branding initiative includes a website makeover and refreshed logo featuring the company's signature color.
Aug 9th, 2021
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