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Blueme Fragrance Introduces Neuroscience-Backed Sleep Scent Collection

The brand uses neuroscience research to craft fragrances for emotional and physiological benefits.

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Applying Neuroscience to Understand Consumer Preferences

By measuring the non-conscious consumer response to products, concepts and before/ after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed herein, as are two case studies.

New Flavor and Fragrance Neuroscience Operation in China

HCD Reasearch's mobile labs will collect data from malls, corporate facilities and other settings.

As functional fragrance continues to boom, neuroscience is making its way back to the main stage.

Neuroscience vs. Perfumer: How the Nose Processes Smell

Understanding the best techniques perfumers can utilize while constructing a fragrance, the latest innovations in scent and more.

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Iberchem Combines Fragrance Blooming and Neuroscience in Nubirawave

New digital platform targets fragrance performance and emotional benefits in rinse-off products, expanding the company's data-driven approach to fragrance creation.

Research Firm Opens Neuroscience F&F Division

New division to be led by scientific director Michelle Niedziela.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.

How to Apply Taste and Smell Neuroscience to Create Taste Modulators

Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.

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Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz

New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.

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Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits

The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.

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I would like to know more about neuroscience and its links to fragrance and flavor [1-Question Poll]

Please take a moment to weigh in on this week's one question poll!

Just in case you’ve missed our announcements regarding the session line-up, here’s a quick recap of what’s on the menu at this year’s event for day one.

Flavorcon 2023 Day 1 Talks Mentorship, Mouthfeel, Neuroscience & BBQ

There's still time to join us in Cincinnati!

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Vyrao’s Ever 11 Puts Neuroscience at the Heart of a Confidence-Driven Fragrance

Two women walking through modern fragrance showroom with illuminated product display shelves

dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability