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Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
What Does 2024 Have In Store for F&F?
Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.
Jan 1st, 2024
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Top 5 Fragrance Headlines of November 2024
Learn more about what readers loved most this past month.
Dec 12th, 2024
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Apr 1st, 2025
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
Professional portrait of a woman with long brown hair wearing a white sleeveless top against a neutral beige background
Layered, Alive, Unpredictable: Christine Hassan on Creating Fragrance as Storytelling
"For me, a fragrance always has dimension, texture and movement."
Apr 9th, 2026
Mintel shares, 'It will be imperative that new technology is humanized, particularly AI. For example, German juice brand EckesGranini has partnered with Microsoft to integrate intelligent data into its supply chain. The marketing video announcing the partnership draws attention to how this technology makes a positive difference in their producers’ lives, not just making production more efficient.'
2025 Global Food and Drink Trends: Balancing Health, Indulgence & Navigating Supply Chain Disruptors
Mintel shares insights into the 4 trend predictions driving consumer purchases in 2025.
Oct 21st, 2024
Professional portrait of a mature Asian businessman wearing glasses and dark suit with blue tie against urban office building background
Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion
Jun 1st, 2026
Five business professionals standing together at a Kerry Group corporate event with blue branded backdrop
Kerry Opens Dubai Innovation Center to Accelerate Local Flavor Development
Kerry transforms Middle East food innovation from months to days with Dubai's cutting-edge center.
Nov 4th, 2026
Glass bottle with vibrant coral-like structures illuminated from within
Debut Launches Plant Cell Biotech Platform for Fragrance Ingredients Without Cultivation
Debut’s founder and chief executive officer Joshua Britton explains his company's technology platform and how this can be a fragrance industry game changer.
Jul 23rd, 2025
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.
Symrise 2025 Fragrance Leaders & Newsmakers
The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.
Jun 1st, 2025
Caesar Everything is one of the flavors to watch for 2024.
Datassential: Food and Flavor Trend Predictions for 2024 & Beyond
Nov 16th, 2023
Modern office interior with white and orange workstations and overhead lighting
JPL Flavours Opens New UK Headquarters
New facility includes 16 team labs where customers can work alongside JPL staff.
Sep 8th, 2025
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Live Organoleptic Materials Panel Kicks Off, Flavorcon 2024 to Follow in Atlantic City
There's still time to register for expo hall only or to sit in on conference sessions!
Oct 7th, 2024
Spray Drying of Food Flavors—V
Factors influencing shelf-life of encapsulated orange peel oil. This study investigated tbe influence of trace pro-oxidants (e.g., copper and iron), surface oil, entrapped air and absolute density on the shelf-life of spray dried single fold orange peel oil.
Apr 6th, 2016
Chris Goppelsroeder, president & CEO, DSM Nutritional Products.
DSM Nutritional Products President & CEO Retires
Chris Goppelsroeder has had a long and successful career at DSM and will be succeeded by Dimitri de Vreeze.
Jan 21st, 2021
New TasteGEM SWL with Saphera enables up to 50% sugar reduction without the use of sweeteners, while keeping a natural sweet taste.
Firmenich and Novozymes Launch TasteGEM SWL with Saphera Lactase
TasteGEM SWL with Saphera lactase delivers authentic sweetness and increased creaminess with lower lactose levels.
Oct 9th, 2020
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