Datassential: Food and Flavor Trend Predictions for 2024 & Beyond

Nov 16th, 2023

Caesar Everything is one of the flavors to watch for 2024.

Caesar Everything is one of the flavors to watch for 2024.

Datassential has released its 2024 Food Trends report, which highlights food and flavor trend predictions for 2024 and beyond.

The food and beverage intelligence company has been predicting food trends using a team of unrivaled experts, supported by a proprietary AI-driven prediction tool that boasts 98% accuracy.

10 Flavors to watch for 2024:

Violet/Floral
Mustard Seeds
Spicy Ranch
Caesar Everything
Spam
Shawarma
Shaved Ice
Cresto De Gallo Pasta
Mexican Beers
Sweetened Condensed Milk

10 flavors in the Inception stage of Datassential's Menu Adoption Cycle and ripe for growth beyond 2024:

Amba
Scamorza Cheese
Checca
Shiso
Nepitella
Sunomono
Grains of Selem
Nam Prik Pao
Hojicha
Toasted Rice Powder

Renee Lee Wege, senior publications manager, said, "We're proud to release food and flavor trends for the 10th consecutive year based on industry-leading data and research. We have a team of experts that analyze emerging trends every day of the year, and we're happy to help our clients get ahead of trends and implement them in new and exciting ways."

The top social media platforms for flavor inspiration among this generation are YouTube (56%), Instagram (47%) and TikTok (43%).

10 Gen Z Flavor Trends

More than 1 in 4 Gen Z respondents claim to have chosen more indulgent flavors in desserts, sweet bakery and confectionery categories over the past 12 months.

Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.

8 Alcoholic Beverage Trends

Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.

Projections suggest that the global vegan market will reach a valuation of $18,324.3 million by 2034.

Global Vegan Flavor Market to Grow at CAGR of 5.2% by 2034

Key drivers of this growth include the heightened awareness of the health advantages associated with plant-based diets, as consumers perceive vegan flavors as healthier alternatives.

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Tamarind has lent its acidic, tangy-sweet flavor to Latin, Caribbean and Mexican cuisines for centuries.

McCormick Names Tamarind as 2024 Flavor of the Year

Tamarind has lent its acidic, tangy-sweet flavor to Latin, Caribbean and Mexican cuisines for centuries.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

How Sugar Reduction Can Meet Consumer Needs, Regulatory Issues and Formulation Challenges

Tailored solutions can enhance the overall product experience in terms of sweetness and mouthfeel while reducing sugar content.

Fusion-based flavor combinations are also gaining popularity in creating innovative food products.

Global Flavors Market to Grow at 5.7% CAGR from 2023 to 2030

Consumers have shifted their preferences in the food industry with reference to the growing acceptance of unique and exotic flavors.

Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

Top Alcohol and Non-Alcoholic Beverage Flavor Trends

See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

72% of consumers say they are curious to try new foods, flavors and dishes they find online to “see what the hype is about.'

Monin Americas Highlights 5 Flavor Trends in 2024

The trends are pinpointed through an in-depth analysis of information from four key areas: leading data partners, proprietary and secondary research, industry insights and customer data points.

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

T. Hasegawa Names Ube as 2024 Flavor of the Year

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.