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CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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2019 Flavor & Fragrance Leaderboard

The F&F industry has moved beyond traditional business, establishing stakes in alternative proteins, artificial intelligence, nutrition and renewables, among others. This year’s leaderboard features perspectives from executives leading the top companies to grow beyond the traditional business model.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations: highlights from the Elements Showcase

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Fragrance Issues: Defining “Natural”

As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care

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Fragrance Creation: Finding Signature

Perfumer Cecile Krakower discusses olfactive identity, the complexities of the development process and decoding fragrance vocabularies.

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Fragrance Viewpoint: Cinematic Coffret

Fragrance envelope pushers Christophe Laudamiel and Christoph Hornetz translate a new film into 15 essences. There is much talk in the perfume industry regarding the abundance of lackluster fragrance releases. Although this is much to the consternation of all, it’s no wonder; after the terrorist attacks in September 2001, the issue of safety has become acutely prevalent in our culture, almost to the point of pathology.

International Flavors And Fragrances

Menomonee Falls, WI is located in the heart of Middle America’s dairy country. Nestled within its rolling hills are International Flavors and Fragrances’ high-technology manufacturing facilities, which produce natural dairy ingredients and natural chemicals.

Fragrances With Real Impact

Focusing development on fragrances that correlate with different consumption habits. This article presents a basic study identifying which fragrance aspects in women’s prestige perfumes cause consumers to reach out for specific products.

Perfumer Q&A: Lushious Fragrances

Lush perfumer Simon Constantine shares the company’s out-of-the-box approach to personal care fragrance creation. Since Lush opened its first shop in England in 1995, people have been flocking to experience the natural handmade personal care products. Resembling a neighborhood deli, customers are encouraged to choose their cosmetics personally from the pic’n mix of bath, skin and hair care products.

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Fragrance Outlook: Noir to Niche

From “black” fragrances to limited-edition scents, the future of perfume lies in the unique and surprising. drom fragrances’ Tribeca (New York) fine fragrance studio is unique for a number of reasons, including its open floor plan and perfumers’ bar—a sort of shared work space that encourages interaction among noses.

In fine fragrance, gourmand notes 'need to be less straightforward and are used to reinforce pleasure and longer-term well-being, as opposed to a temporary satisfaction,' says Xavier Renard, head of fine fragrances Europe, Givaudan.

Gourmand Fragrances of the Future

Far from a passing fad, sugary sweet scents are here to stay.

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Enhancing & Personalizing the Fragrance Experience

Fragrances mask chemical ingredients, support brand identity, signal cleanliness, and provide an overall sensory experience for the consumer. In boosting performance, and enhancing and personalizing fragrance experiences, the fabric care and air care segments reflect a shifting consumer dynamic.

NEXT: Fine Fragrance’s New Reality

The economic crisis is rapidly changing the way the fragrance industry operates; Karyn Khoury explains why that’s a good thing and how suppliers and marketers can reconnect and re-engage with consumers.

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Upping Fragrance Intensity via Cyclodextrins*

How can fragrances pack a bigger punch? Or last longer? These issues forever press the industry and have given rise to novel delivery and release technologies.

Amouage Exceptional Extract collection features five scents (L to R): Epic 57, Reflection 45, Honour 43 and Interlude 53.

Amouage CEO Discusses Fragrance Market

P&F+ taps CEO Marco Parsiegla to discuss market trends, recent formulation developments, creative processes, generational trends and the future of Amouage.

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