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In fine fragrance, gourmand notes 'need to be less straightforward and are used to reinforce pleasure and longer-term well-being, as opposed to a temporary satisfaction,' says Xavier Renard, head of fine fragrances Europe, Givaudan.

Gourmand Fragrances of the Future

Far from a passing fad, sugary sweet scents are here to stay.

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Enhancing & Personalizing the Fragrance Experience

Fragrances mask chemical ingredients, support brand identity, signal cleanliness, and provide an overall sensory experience for the consumer. In boosting performance, and enhancing and personalizing fragrance experiences, the fabric care and air care segments reflect a shifting consumer dynamic.

NEXT: Fine Fragrance’s New Reality

The economic crisis is rapidly changing the way the fragrance industry operates; Karyn Khoury explains why that’s a good thing and how suppliers and marketers can reconnect and re-engage with consumers.

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Upping Fragrance Intensity via Cyclodextrins*

How can fragrances pack a bigger punch? Or last longer? These issues forever press the industry and have given rise to novel delivery and release technologies.

Amouage Exceptional Extract collection features five scents (L to R): Epic 57, Reflection 45, Honour 43 and Interlude 53.

Amouage CEO Discusses Fragrance Market

P&F+ taps CEO Marco Parsiegla to discuss market trends, recent formulation developments, creative processes, generational trends and the future of Amouage.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

What Makes a Fragrance Substantive?

In this article, the substantivity of fragrance is discussed as a function of the vapor pressures, perception threshold values, odor values, water solubilities and matrix factors of ten fragrance raw materials investigated mainly in view on their application in fabric softeners.

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F&F Literature Review: Fragrance Release

Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.

The dynamics of fragrance marketing

Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.

Symrise 2025 Fragrance Leaders & Newsmakers

The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.

Fragrance: Creativity and the Job

Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.

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Fine Fragrance: Art or Business

Perfume has always been part of our environment, of our well-being, and will become more and more a sort of defense against the surrounding materialistic world. A touch of fantasy, an element of dream, of escape at “arms reach’’-or should we say “at flagon’s reach.”

Fragrance: “A Celebration of Scentsations”

34th Annual Symposium of The American Society of Perfumers

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Forward Thinking: Fragrances March On

Personalized retail experiences, rejuvenated department stores, celebrity scents, designer releases, limited-edition spoof scents and sustainable fragrances are driving fine fragrance innovation.

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Fragrance Perception: Is Everything Relative?

Recent research presents a leap towards a consensus in fragrance mapping.

U.S. Market of Flavors & Fragrances

The U.S. flavor and fragrance industry occupies a very important place on the world scene (probably between 25% and 30% world market share). There is much confusion, misinterpretation and misunderstanding concerning its real market size and trends, which is due to an inadequate definition of terms and also to bad research and research methods.

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2021 Flavor & Fragrance Leaders & Newsmakers

Executives from several leading F&F companies provide an in-depth look at the last year and trends to come.

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Sesquiterpenoids: The Holy Fragrance Ingredients

One important group of fragrance ingredients found in incense of different origins are sesquiterpene-related molecules. The chemical structures and properties of these materials, including frankincense, myrrh, sandalwood, agarwood and Bursera graveolens, are detailed in this article.

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