Fragrance: “A Celebration of Scentsations”

On behalf of the American Society of Perfumers, it is with great pleasure that I welcome you to our 34th Annual Symposium.

As tradition dictates, this symposium is a forum for people of different disciplines to interact and gain insight into different aspects of our industry, thereby stimulating the creative process.

Today you will find a variety of topics at this symposium, all held together by a common thread, that of fragrance. This thread has intrigued human beings from the beginning of time, Fragrance has always been a mystical magical force of which little is known. Currently, although much has been discovered, it still remains as magical and mysterious as your first smell of a new scent.

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