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As we know, trends come in waves, Gen Z is also rediscovering vanilla and digging into gourmand fragrances.

Bridging the Gap: How Iconic Scents Are Being Repackaged for Gen Z

Matthieu Befve, Givaudan head of Fine Fragrance North America shared, "The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer."

The #fragrancetok movement on TikTok has created a renewed craze for fragrance exploration, especially among younger consumers.

How Gen Z and Social Media are Changing the Fragrance Game

Don't miss these two sessions discussing the next generation of fragrance at the World Perfumery Congress 2024.

Eternis CEO Wilfrid Gambade on Growth Strategy, Sustainability, and the Future of Aroma Chemicals

Gambade shares his insights on what attracted him to the company, Eternis' ambitious growth strategy and how sustainability is at the heart of its operations.

Formation of Volatile Compounds from the Reaction of Leucine and D-Glucose in Propylene Glycol

This paper reports the identification of volatile compounds resulting from the reaction of leucine and glucose in the common food-grade solvent propylene glycol.

Geraniol

Geraniol is one of the most organoleptically complicated aroma chemicals found on the market today and shows its complex nature by tbe number of geraniol grades offered. The product we refer to as “geraniol” is in reality a mixture of two cis-trans isomers properly named geraniol (trans) and nerol (cis).

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

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Going Rogue

With a business model rooted in a transparent creative process with clients, we take a look at six independent fragrance houses that are pushing boundaries in fragrance.

Green notes

Perfumery notes. The green trend will continue as more and more new green smelling chemicals are produced.

gamma-Hexalactone

This ingredient is one of the most useful hay notes, adding depth and succulence.

This month's editor's note looks at the effects of COVID-19 on the way we live our daily lives

Getting Comfortable

This month's editor's note looks at the effects of COVID-19 on the way we live our daily lives.

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Beyond "Green"

As sustainability has become a buzzword, consumers have grown more aware of issues such as climate change, and so corporations have been compelled to release sustainability reports marking progress toward specific goals. Naturally, cost-management and profitability are also important factors.

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Going Organic

As new research reveals that 75% of US consumers buy natural and/or organic food, advocates claim that these findings dispel the myth that organic produce is exclusively for a small minority with steadfast organic principles. The organic market is now firmly positioned in the mainstream.

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Perfume Genius

With The Fragrance Conservatory, the Fragrance Creators Association offers consumers a one-stop shop for learning about the history, safety and benefits of fragrance.

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Grapefruit Flower

The grapefruit, Citrus paradisi Macfad., which is the fruit of a subtropical tree, appears to have an uncertain history. All species of the genus Citrus are thought to be native to Asia and the Malay Archipelago, but the actual origin of grapefruit has been a mystery. Origins, composition, use and more.

The IFRA Green Chemistry Compass Tool was designed to guide the fragrance industry in evaluating and enhancing the environmental and health profiles of their products.

The IFRA Green Chemistry Compass: A Harmonized Tool to Support the Fragrance Industry's Pivotal Journey Toward Greater Sustainability

A breakdown of IFRA's Green Chemistry Compass, the 12 Principles of Green Chemistry and key takeaways of the initiative.

Genealogy of Fragrance

This is the third edition of the Genealogy of Fragrance chart, the other two being in September 1973 and March of 1972.

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India's Future Growth

The fast-moving Indian consumer goods industry is valued at more than $26 billion, while the fragrance and flavor industry is close to $260 million. This industry touches the lives of every Indian and therefore has perhaps the widest reach among all industries in the country.

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Reimagining Green Notes

Lentisque, or mastic, oil is a very natural, sappy ingredient that has an intense green freshness that can add an elegant twist to formulations.

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