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Smelly Signs: A Language for Scent

Part two of the author's World Perfumery Congress speech explores scent semiotics to develop more meaningful and dependable perfumery for the future.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

The Last Word: F&F Job Trends

In-demand jobs, challenges in the hiring process and a need for a new generation

F&F Q&A: Leveraging R&D Across Categories

Ahmet Baydar on green chemistry, delivery systems, the changing relationship between suppliers and consumers goods companies, and more

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Progress in Essential Oils: Lavender Oil

Brian Lawrence, consultant, explores lavender oil composition in this issue.

Several companies wrote about the use of artificial intelligence and the digitalization of fragrance development.

Introducing the 2025 Fragrance Leaders & Newsmakers

It's time to learn what innovations and technologies our experts are excited about in the world of fragrance.

On Site: Shady Lane Farms

On a recent trip to Indiana, P&F magazine stopped by Shady Lane Farms to see first-hand how peppermint oil is produced

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F&F Literature Review: Fragrance Release

Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.

Symrise 2025 Fragrance Leaders & Newsmakers

The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.

In 2024, Symrise's Taste, Nutrition & Health segment achieved a turnover of approximately €3.0 billion, representing 63% of the company's total revenue.

Symrise 2025 Flavor Leaders & Newsmakers

Company leaders describe how they are using patented technology and sensory innovations to ensure its flavors are both delicious and nutritious.

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Cover Story: Leaf Alcohol Preparation

cis-Hex-3-en-1-ol and trans-hex-3-en-1ol are called leaf alcohols, though their aromas resemble freshly cut grass. Perfumers define their aroma more precisely: cis-hex-3-en-1-ol has powerful and intensely green grassy odor.1 Traces of cis-hex-3-en-1-ol are used in refreshing top notes in delicate floral fragrance types such as muguet and lilac; in addition, the alcohol is often used alongside geranium oil, galbanum, oakmoss, lavender and mint oils.

Material review: Kashmir Lavender Oil

A comparison of new Kashmir lavender oils with commercial lavender oils.

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Trend Update: The Dairy Landscape

A multi-year look at flavor trajectories across categories. According to numbers recently released by Mintel Custom Solutions, total US dairy new product launches went from 1,053 in 2002 to 1,544 in 2006 (T-1). Categories on the move during this period included frozen novelties/impulse ice cream, 145–286 new product launches; drinkable yogurts and liquid cultured milk, 28–61 new product launches; and spoonable yogurts, 90–140 new product launches.

Industry luminary: Remembering Jack Friedman

A family member recalls Friedman’s influence, both professionally and personally. When my uncle Jack Friedman passed away this past August, it was a double loss for family members who also related to him on a business level. We knew him as a kind but firm mentor and as the driving force at the helm of Florasynth Inc. for more than 50 years.

This month's editor's note reflects upon the incredible changes of the past 12 months.

The Fruits of Our Labor

This month's editor's note reflects upon the incredible changes of the past 12 months.

The Last Word: Annie Buzantian

Find Your Own Way: Remembering perfumer Elie Roger

Sue Phillips (Scenterprises), Dirk Braun (Symrise) and John Gamba (Givaudan) at the launch party.

Symrise Hosts NY Ingredient Launch

Event highlights and photos.

An aroma chemical profile: Linalool

The small amount of natural Iinalool available is produced from Bois de Rose oils of Brazil and Paraguay and Ho-leaf oil from Taiwan and China. The volume of supply of natural product, however, has been dwarfed by the supply of synthetic product. The demand for linalool cannot be met by the production of natural oils.

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