Sue Phillips (Scenterprises), Dirk Braun (Symrise) and John Gamba (Givaudan) at the launch party.
Symrise (Holzminden, Germany) recently hosted a launch party for its Ambrocenide molecule at New York’s Le Parker Meridian hotel. The event featured demos for attending perfumers in personal, fabric and home care, as well as fine fragrance. The woody-ambery aroma molecule, offered in 10% DPG and 10% TEC, dates back to Symrise precursor Dragoco. It features strong substantivity and can form powerful accords with musk, wood and amber materials.
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
