Smelly Signs: A Language for Scent


Semiotics, the study of how meanings are formed, usually starts with Ferdinand de Saussure, a Swiss linguist whose famous conception of signs is foundational. Any sign, regardless of field of study, has three main parts: the form used to denote the sign (the signifier); the cognitive meaning to which the sign attaches (the signified); and the referent to which the sign as a whole refers in real life.

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