Personal care brand Degree announced the return of its Original Cool Rush scent in its best-selling antiperspirant. The brand stated that the re-release was influenced by an outpouring of consumer feedback following a formulation change.
“This isn’t just a relaunch; it’s a redemption,” said head of marketing Chris Symmes. “Our shoppers held us accountable and we listened. Cool Rush isn’t just the top-selling scent in the deodorant category, it is a part of people’s everyday routines and memories. This return reflects our commitment to building a brand that truly listens and responds to its community.”
Degree’s Cool Rush 48-hour antiperspirant features the brand’s odor protection technology and the signature clean and refreshing scent. It will be available at major retailers for less than $4.
