It's the end of another month, and we checked our Google Analytics to reveal the top fragrance headlines of April 2025.
1. Jasmine Absolute With Antioxidant Compounds—Thanks To Renewable Solvent Extraction Process
In 2017, International Flavours & Fragrances (IFF) started to work on alternatives to petrochemical solvents to extract absolutes. Among the new range of absolutes offered by LMR is Jasmine Conscious Absolute, in which antioxidant compounds have been identified.
2. The Impact of Fragrance on Enhancing Pheromones and Attraction
Fragrance has an undeniable power to captivate our senses, but did you know that it might also play a pivotal role in attraction? Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts. Grow Out Oils’ founder Shanna Bynes Bradford outlines how fragrance developers can leverage the power of pheromones to make their scents make an impact.
3. Sol de Janeiro Launches Limited-Edition Perfume Collection
Sol de Janeiro announced the launch of its new limited-edition perfume collection, which includes three new scents. These new fragrances are inspired by destinations in Brazil, including the gardens of Paraty, Prainha Beach and Búzios. In addition to the three fragrances, Sol de Janeiro launched its curated Scent Menu, which offers layering guides with the existing Cheirosa Perfume Mist collection.
4. Rethinking Naturals: How Thoughtful Formulation is Changing Fragrance Development
The conversation around natural fragrance is evolving. Consumers love the idea of botanical, plant-based, and “clean” scents, but today’s industry challenges—from regulatory pressures to rising skin sensitivities—require a more strategic approach to natural formulation. Ashlee Posner, CEO of Lucent, writes about how natural ingredients can be used in fragrance formulations.
5. IFF Announces Science of Performance Program
On April 1, 2025, IFF announced the launch of its Science of Performance program, a science-driven development suite focused on precision to manage scent intensity and control malodors. The program will combine measured data, proprietary AI and advanced sensory, technical, consumer and market expertise.
