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Section: Fragrance > Trends

Safety and Regulatory Aspects of the 90’s — Environmental Trends

The fragrance and cosmetic companies will he under increasing scrutiny and pressure from customers to he more conversant and knowledgeable about issues relating to product safety and environmental safety. The consumers’ concerns will influence company marketing and sales platforms for the 90’s and beyond. This overview will assist you in better understanding the issues and complexities that the fragrance and cosmetic industries will be facing in a changing consumer environment in the 90’s.

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Method Shines With Metallic-scented Personal Care Products

“We're thrilled that our Urban Metallics look and feel more like home accessories than cleaning products, yet we're just as excited about what's inside our naturally derived products as what they look like.”

Photo provided by Clean Reserve

Clean Reserve Releases Avant Garden Collection

Created with sustainable ingredients, the recent Avant Garden Collection by Clean Reserve includes six fragrances created by top fragrance houses.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

Trend Trek

Highlights from the WFFC Excursion in Williamsburg, Brooklyn.

Air Care Innovations

No longer confined to just aerosol sprays that reside under people’s bathroom sinks, the US air care market has grown rapidly in recent years

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

Consumer-Winning Perfumery: a Look Ahead

Helen Feygin (Intuiscent) discusses the value of fragrance to consumer products, such as detergents and fabric softeners, and what trends are emerging.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends

The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

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FragranceLock it and Throw Away the Key

FragranceLock has launched a fragrance finishing spray to create longevity in applications.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017

Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

Fragrance Trends

Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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