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Section: Fragrance > Trends
Trends
The Latest CBD-infused Fragrance Launches
The latest CBD perfumes include launches from Kushed Candles, Coast and Lush.
Trends
Top Spring and Summer 2016 Scent Trends
Alpha Aromatics introduces its new spring and summer 2016 scents for personal care, home, organic and fine fragrances, the production of which are developed based on the study of current and upcoming scent trends.
Trends
This is What Your Zodiac Sign Smells Like...
On average, 80% of people prefer their zodiac sign’s perfume over the other 11.
Event Coverage
A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers
This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.
Home Care
Consumer-Winning Perfumery: a Look Ahead
Helen Feygin (Intuiscent) discusses the value of fragrance to consumer products, such as detergents and fabric softeners, and what trends are emerging.
Trends
Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Trends
FragranceLock it and Throw Away the Key
FragranceLock has launched a fragrance finishing spray to create longevity in applications.
Trends
Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends
The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.
Trends
The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Trends
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
Trends
Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
Trends
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Trends
Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Trends
Fragrance Trends
Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today
Trends
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Trends
Mobile Fragrance
This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.
Trends
Ethnicity and Fragrance
A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"
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