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Section: Fragrance > Trends

Basenotes Launches Print Magazine

Quarterly for fragrance fans.

Ex Nihilo's Idle Hour is designed to evoke a sensuous feeling familiar to photographer Amanda Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.

Recent Location-based Fragrance Launches

Designed to offer multisensory experiences, location-based fragrance products are having a moment.

Perfumes—and Perfumery

The perfume industry can generally be divided into three categories but without well-defined boundaries: prestige perfumery (French, American and Japanese), mass market alcoholic perfumery and non-alcoholic perfumery. A fourth category could be food flavors. Although they are not perfumery, they are nevertheless related to perfumery and are manufactured by the same firms.

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Perfumed Plume Premieres "Bad Girls Perfume Tips & Tales"

Perfumed Plume presented Sarah Colton, author of “Bad Girls Perfume Tips & Tales,” at the premiere of its new event devoted to fragrance journalism. The event was held at Joya, a fragrance design studio in Brooklyn.

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Art of perfumery: Exposing the Perfumer

What it means to be a perfumer in the information age and the need to communicate with consumers. According to Merriam-Webster’s online dictionary, a perfumer is defined as “one who makes or sells perfumes.” This rather simplistic definition, circa 1580, offers no insight into what a perfumer actually does.

42% of Shoppers to Purchase Perfume/Cosmetics for Holidays

A new survey posted by Datamonitor (for American Express) shows that 42% of consumers plan to buy perfume/cosmetics this holiday season.

International Perfumer Meeting: Enhancing the Recognition of Perfumery Worldwide

The first meeting of the international societies of perfumers, held at the 2014 World Perfumery Congress, addressed global cooperation to support perfumery.

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[Updated] Perfume Past and Present: Preserving History at World Perfumery Congress

At the World Perfumery Congress 2018, the fragrance industry will look at challenges and opportunities in recreating historic fragrances with a presentation from, Luca Turin, Ph.D., and Saskia Wilson-Brown.

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Deodorant at Your Door: Myro Releases Subscription-Based Line

Naturally formulated, the line of deodorants will feature five gender-inclusive scents, including an orange, juniper and sunflower.

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Firmenich Master Perfumer Inducted to Academia Del Perfume

Firmenich master perfumer Alberto Morilla has been inducted into the Academia Del Perfume Foundation in Spain, for his lifetime commitment to fragrance and perfumery.

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

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British Society of Perfumers Announce Winners of 2015 Perfumery Excellence Awards

Attending perfumers and other fragrance professionals were invited to explore raw materials and inspired to approach creative projects in new ways.

New Perfumery Raw Materials

Nine companies presented new materials during the Thursday afternoon session. Chuck Yardley, Account Executive, and Gary Remans, Manager, Odor Control, Chem-Fleur International, introduced three new materials

Perfumer Support of Sales

To this observer, the session appeared to be a much appreciated direct dialogue between customer perfumers and supplier perfumers which apparently doesn’t happen very often

Creative process in perfumery

The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

Perfumers' Choice Awards 2011

Excellence in fragrance creation takes center stage

Perfumer & Flavorist--Year One

With this issue we complete the first year of publication of Perfumer & Flavorist. We will take this opportunity to report to our subscribers regarding the aims of this publication as well as the future plans.

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