Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

Feb 5th, 2024

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Adobe Stock

According to Spate's forthcoming 2024 Predicted Beauty Trends report, the top growing fragrance trends in the United States search are Arabian perfume and pistachio perfume.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

Search queries for the trend include:

Arabian perfumes
Swiss Arabian perfume
Arabian perfume oil
Arabian oud perfume
Arabian perfume store near me

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Spate's report shows that pistachio perfume has received 2.7K average monthly searches, +139.6% YoY growth, and medium competition with one market leader (Kayali). According to the platform some of the top searches include:

Pistachio Brulee perfume
Kayali pistachio perfume
Pistachio and salted caramel perfume
Kayali pistachio gelato perfume
Kayali perfume pistachio
Kayali yum pistachio gelato perfume

To view Spate's forthcoming 2024 Predicted Beauty Trends report, visit spate.nyc.

Industry insiders connect to discuss the naturals v. synthetic divide.

[video] Industry Insiders Talk Evolution of Synthetic Materials & Fragrances

Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

Based on the product, the orange oil segment is the highest contributor to the market and is expected to grow at a CAGR of 9.1% during the forecast period.

Global Essential Oil Market to Grow at 8.1% CAGR from 2023-2031

Oils that are known to support physical, mental, emotional and spiritual well-being as well as sound sleep, are contributing to the market growth.

Belle Aire Creations Introduces REVIVE + RENEW™: A Groundbreaking Scientific Approach to Odor Management in Personal Care, Hair Care, and Beauty Products

Belle Aire Creations Introduces REVIVE + RENEW™: A Groundbreaking Scientific Approach to Odor Management in Personal Care, Hair Care, and Beauty Products

Revive+Renew™ by Belle Aire Creations is a revolutionary leap in odor management for personal care, hair care, and beauty products, to enhance the quality of life, fostering a sense of empowerment transcending the boundaries set by unpleasant smells.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

The women segment captured the largest global market share owing to surging demand for organic and sustainable fragrances from women for grooming purposes.

Global Perfume Market to Grow at 5.36% CAGR from 2023-2030

In 2022, the market was valued at $45.85 billion.

Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.

Perfumer Delphine Perdon Rupnow Discusses WPC 2024 & Fragrance Trends

Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

AI Perfume Tops Charts on Exploding Topics

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

The increasing prevalence of skin diseases caused by synthetic ingredients in beauty products and cosmetics fuels the demand for organic skin care products.

4 Key Essential Oils Market Drivers

The market is significantly growing in Asia due to the increasing demand for natural ingredients and the growing influence of 'clean label products' among consumers.