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Section: Fragrance > Trends

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A Scent of CBD With Heretic Parfum’s ‘Dirty Grass’

Formulated with a hemp-derived CBD oil, the scent will feature notes of pink pepper, lemon, violet leaf, galbanum and vetiver.

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How are Pets, Millennials and Essential Oils Shaping F&F?

This year's Women in Flavor and Fragrance Commerce (WFFC) Fall Seminar featured an array of speakers discussing the flourishing pet care market, as well as holistic health and the rising influence of millennials.

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Xavier Ormancey Joins Beautycounter as Head of Product Development

Moving from Paris to Santa Monica, Xavier Ormancey joined the Beautycounter headquarters as its new head of product development.

Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.

Holiday Fragrance in the Face of COVID-19: NPD

More than 35% of fragrance sales for the year happen during the holidays, according to NPD.

'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.

Scentbird to Host Inaugural Digital Fragrance Awards This Month

The event will be live-streamed globally on October 29, 2024.

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A Fragrance for Her: Burberry Releases Latest Scent

Created by perfumer Francis Kurkdjian, the fragrance features notes of dark berries, blackcurrant, blueberry, jasmine, violent and dry amber.

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Head to Toes With Givaudan’s Multisensory Product Collection

The collection of products will feature four products that combine functional cosmetics with fine fragrances.

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Givaudan Appoints Head of Fine Fragrances North America

Emily Bond has been named head of fine fragrances North America for Givaudan following her career with Unilever, Coty, Interparfum and Molton Brown.

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2017 Leaderboard: Firmenich Focuses on Health and Wellness

Firmenich recognizes certain challenges such as nutrition, sanitation, global warming, sustainability and so forth. Due to said issues and more, the company puts its innovative foot forward to grow and benefit the planet and people.

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How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

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KKW Fragrance Is All Hearts With Latest Launch

Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.

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IFF Honors 50-Year Career of Carlos Benaim

IFF master perfumer, Carlos Benaim, is being honored for his 50-year career with IFF through a series of celebrations throughout the year.

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Scent of Childhood: Hasbro Trademarks Play-Doh Fragrance

Hasbro has trademarked the scent of its iconic Play-Doh brand, which the company describes as having a sweet, slightly musky and vanilla-like fragrance.

Fragrance #6 on Shoppers' Holiday Lists, Study Reveals

An NPD Group study shows fragrance is the #6 item on consumers' shopping lists; 14% of consumers plan to buy fragrance; 17% purchased fragrance as a holiday gift.

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.

How AI Can Solve the Ethical Luxury Puzzle

Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.

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SEPAWA Congress Explores Fragrance in Home and Personal Care

The three day congress will feature a range of topics related to the personal care and home fragrance industry, including allergen labeling, IFRA standards and naturals in cosmetics.

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Thinking Holistically at WPC With Eric Korman of Phlur

Eric Korman, founder and CEO of Phlur, will be presenting at WPC about rethinking the fragrance supply chain and telling a multisensory story to consumers.

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