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Section: Fragrance > Trends

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Spritzing to Success: Annette Green’s 40-Year Fragrance Journey

“Annette was at the forefront of developing a framework for the industry,” said Rose Marie Bravo, former chief executive of Burberry.

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Men Scents Grow 6%, Boosts US Prestige Fragrance Sales

Ahead of Father's Day, the NPD Group has reported that U.S. prestige beauty fragrance sales have experienced a 5% increase, led by a 6% growth in the men’s fragrance category.

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Take a Bite Out of Scent: Gourmand Trends are Here to Stay

Have you ever smelled something so potent you felt like you could eat it? In honor of April as national pecan month in the U.S., Givaudan shares the impact of gourmand scents in the fragrance industry.

Oriental Scents Strong Trend in Home Care Fragrance in Middle East, Africa

Euromonitor analyst Anaïs Mirval says traditional oriental scents, Oud in particular, are enjoying growing popularity in laundry detergents in the Middle East and Africa.

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Belle Aire Creations Promotes Stacey David to VP of Sales

Stacey David will now be leading and expanding a senior sales executive team for Belle Aire Creations as vice president of sales, using her strategic initiatives to help grow the company.

State of the Fragrance Industry in North and South America

To address the state of the fragrance markets in North and South America today requires a mentality comfortable with paradox. One must be a realist and a seer, a cynic yet an optimist, a traditionalist yet an iconoclast, a student of facts with the vision to look beyond them. I don’t lay claim to any of these combinations. But let’s give it a try.

Men's Fragrance On Growth Spurt in Spanish Market through 2017

With a value Compound Annual Growth Rate (CAGR) of 0.5%, fragrances is set to be one of the five fastest growing health and beauty sectors in Spain to 2017, research firm Canadean predicts.

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Air Care: How Scent & Strategy Combine to Expand Category Growth

Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.

Search trends in the United States for unisex perfume 43.5% since last year, per Spate.

Spate: U.S. Consumer Trends in Perfume, Hair and Skin Care

Unisex perfume search trends grew 43.5% since last year and bubble braids grew 65.7%, per Spate.

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Scents and Sensibility Come Together at IFRA UK Fragrance Forum

The Fragrance Forum has announced that its seventh annual forum will take place on October 12, 2017, and will focus on the theme Scents and Sensibility, named in honor of the 200th Anniversary of Jane Austen’s death.

Safety and Regulatory Aspects of the 90’s — Environmental Trends

The fragrance and cosmetic companies will he under increasing scrutiny and pressure from customers to he more conversant and knowledgeable about issues relating to product safety and environmental safety. The consumers’ concerns will influence company marketing and sales platforms for the 90’s and beyond. This overview will assist you in better understanding the issues and complexities that the fragrance and cosmetic industries will be facing in a changing consumer environment in the 90’s.

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Open Sourcing Smell Culture: Past and Future Models for Perfumery

Like the media industry, the perfume business is in a moment of transition – one with increasing democratization by consumers and independent creators.

Living legend of India’s Irani Zarthushtis, Aqa Boman Kohinoor, and his son, Afshin, offer incense sticks to the holy Faravar.

Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions

From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.

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Kline Study Finds Home Fragrance Market in the Strongest Position Yet

According to a study by Kline, the U.S. home fragrance market is in one of its strongest positions with the strongest growth since 2010 in 2015.

Born in the U.S.A.: IFRA NA Delivers “A Symphony of Senses”

The event, “A Symphony of Senses,” provided a rare opportunity for legislators and staff to interact directly with a trio of perfumers who each presented a perfume inspired by a different musical genre.

Action Items: Keys to Success and Competitive Challenges for Fragrance Manufacturers of All Sizes

Part 3 of 3: Benchmarking the fragrance industry—conclusions and recommendations

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

Spate is reporting an increased interest in baby botox, oud perfume and sunscreen mist in U.S. consumer searches, indicating a stronger consumer preference for cosmetics procedures and quality over quantity.

Spate: US Trends in Baby Botox, Oud Perfume and Sunscreen Mist

Spate is reporting an increased interest in baby Botox, oud perfume and sunscreen mist in U.S. consumer searches, indicating a stronger consumer preference for cosmetics procedures and quality over quantity.

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