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Section: Fragrance > Trends
Trends
NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance
Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."
Trends
Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028
The market reached $11.87 billion in 2023, with $8.71 million of revenue generated by the United States.
Trends
Analyst: 25-35 Year Olds Are 'Most Engaged' Segment in Fragrance Grooming
Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.
Fine Fragrance
Scentbird Raises $18.6 Million for Expansion
Scentbird has announced that it has raised $18.6 million from series A funding in an effort to expand its subscription-based fragrance service.
Trends
10 Global Consumer Trends of 2022
Some 2022 trends identified by Euromonitor include consumers finding creative solutions to supply shortages, older consumers expanding to online shopping and more.
Fragrance
Traackr Announces Top 10 Fragrance Brands
Sol de Janeiro tops the list as number one fragrance brand.
Trends
Arylessence Report Defines 10 “Deep Trends”
Arylessence TrendWatch also predicts fragrance and flavor ideas that will inspire consumers in 2010.
Trends
Pop Sugar: 19 Best Starter Fragrances
Some ideal first fragrances identified by Pop Sugar include offerings from Dolce & Gabbana, Chanel, Tom Ford, Byredo and more.
Ambient Scent
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Trends
10 Years of Natural Perfumers Guild
June 2016 marks the 10 year anniversary of Natural Perfumers Guild, an organization dedicated to the regulation and education of natural aromatics.
Fine Fragrance
Designer Parfums Acquires Cerruti 1881 License
Designer Parfums has acquired the fragrance license of lifestyle brand Cerruti 1881, which has been creating fragrances since 1978.
Ingredients
Trends in Mint, Part 1: Ingredients
Shortage of crop: India reported a good crop in 2011, but it does seem that the volume of material that came to market was a little less than expected. Perhaps the world demand has also been underestimated.
Trends
Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Trends
What's Next: 18 Insiders on F&F Trends
Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.
Fine Fragrance
Fine Fragrances Fight Back in 2006—Part 1
According to Euromonitor International’s latest data, fine fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market
Fine Fragrance
18.21 Man Made Offers Tobacco Spirits Cologne
Created with a Prohibition Era vibe, the 18.21 Man Made Sweet Tobacco Spirits is a masculine cologne with tobacco, citrus, vanilla, saffron and musk notes.
Trends
Global F&F trends: The 12 Truths of Naturals
Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.
Trends
Fragrance, Essence Manufacturing in China Growing 14.5% Annually
Report says the large domestic market, accessible labor pool and rich aromatic plant resources have fueled growth
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