Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028

Nov 1st, 2023

Perfumes are becoming increasingly popular as a luxury item.

Perfumes are becoming increasingly popular as a luxury item.

The Asian fragrance market is expected to grow at a 3.03% CAGR until 2028, according to Statistica.

The market reached $11.87 billion in 2023, with $8.71 million revenue generated by the United States.

Chinese Market

Mintel predicts that China's fragrance sector will increase at a CAGR of 17% over the next five years. Sales are expected to reach $2.13 billion by 2025.

Bluebell Group’s Asia Lifestyle Consumer Profile report found that 46% of Chinese respondents said that fragrance was their top beauty category in 2021.

Southeast Asia

Perfumes are becoming increasingly popular as a luxury item. In 2021, perfumes were the top selling beauty product for men, according to Zalora's TRENDR report.

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Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

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On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

Brick-and-mortar retail will contribute the largest share of the market.

Fragrance & Perfume Market to Grow by $19.48 Billion From 2023 to 2028

The fragrance and perfume market is expected to witness growth driven significantly by the rising impact of social media.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

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Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

The women segment captured the largest global market share owing to surging demand for organic and sustainable fragrances from women for grooming purposes.

Global Perfume Market to Grow at 5.36% CAGR from 2023-2030

In 2022, the market was valued at $45.85 billion.

Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.

Perfumer Delphine Perdon Rupnow Discusses WPC 2024 & Fragrance Trends

Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

AI Perfume Tops Charts on Exploding Topics

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.