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Section: Fragrance > Trends

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Fragrance Market Results and Outlook

Fragrance market contraction to continue multi-year, growth in celebrity scents, uncertainty in naturals/organics

Fragrance: Creativity and the Job

Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.

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F&F Innovation and Brand Needs

A look at the innovation needs of food, beverage, and personal and home care brands, and a survey of recent F&F innovation literature.

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

Bell Awarded Best and Brightest Companies

Bell Flavors and Fragrances was named one of Chicago's best and brightest companies to work for in 2015.

New Age Fashion, Fragrance and Cosmetics

Fashion, fragrance, cosmetic and a new age is what I would like to talk to you about today.

Fragrance and the world around us

Today, a prime fragrance supplier needs a much bigger capital investment than ever before to service customers properly. Why? Much more equipment is needed to provide better stability and longer shelf life, and to comply with an ever-lengthening list of ingredient and manufacturing safety standards and environmental safeguards.

WFFC NYC Sensory and Trend Excursion

Women in Flavor and Fragrance Commerce's second annual WFFC NYC sensory fragrance and flavor trend excursion will be held on June 22, 2009 at Manhattan’s Chelsea and Meat Packing District.

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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

Candle Fragrances: Natural, Fruit and Florals

Mintel discusses the new trends in air-care candles, including natural products, floral and fruit scents

Herbal and Botanical Fabric Softener Fragrances

Mintel explores natural ingredients emerging among new global leaders in the fabric softener arena

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Fragrance That Mists, Sticks and Slides

In terms of innovation, the fragrance industry has stepped into novel applications, such as scented temporary tattoos, to embrace fragrance in unexpected ways.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

Brooklinen's Bright Idea offers scent notes of geranium, vetiver and cardamom.

Recent and Upcoming Launches in Fragrance

From fine fragrances and candles to sustainable packaging and holiday exclusives, here are the latest headlines in fragrance launches.

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Scent & Spirit: Shamanism and Scent

What does mysticism smell like? We venture away from the glossy perfume counters of today and into the fumes of the past where our ancestors used scent as a portal to explore transcendence and magic.

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