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Section: Fragrance > Trends

The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

Comment: R&D = Economic Growth

A joint report from the US Bureau of Economic Analysis and National Science Foundation shows that those industries with the highest R&D spending have benefited most

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Eurofragrance Increases Turnout by 9%

From €63.1 million in 2015 to €68.8 million in 2016, Eurofragrance has recorded growth of 9% that has enabled the company to make investments worth €3.5 million.

Perfumery Techniques in Evolution—Ill

Now I would like to discuss our profession. I want to insist once again that new chemicals and essential oils have always opened up the flood gates of innovation and creativity; nowadays more than ever the perfumer can no longer continue to say that everything can he done just with talent, spontaneity, sensibility and creativity.

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

Is Just-in-Time Enough?

Assessing the impact of a just-in-time production strategy and its current effect on the recovering flavor and fragrance industry

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Editor's Note: Beyond the Package

Consumers are taking a deeper look at what's inside the package--and it's more than just ingredients.

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Inside F&F’s Hottest Emerging Market

Africa is a diverse and culturally rich continent presenting a wide variety of market opportunities and ingredients for the fragrance and flavor industry.

Social media is expected to continue to influence the flavor and fragrance industry.

Editor's Note: Making an Impact

What future essential oils?

Communication between the essential oil supplier, fragrance supplier, and marketer must be improved. We are not always in a position to know which odor areas interest you. Your most creative fragrance ideas might be available today, with the right combination of natural products and natural-like aroma chemicals recently developed. This potent combination now allows for the greatest creative effort ever possible.

First Person: West Meets East

As Chinese companies begin their evolution into multinationals, Western professionals share their experiences

@kkwfragrance / via Instagram

Kim Kardashian Enters Fragrance Market

Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.

Eurofragrance Announces New General Manager

Eurofragrance announced Juan Fransisco Mediavilla as its new general manager for the Mexico, Central America and Caribbean markets.

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

Report: Recent Fragrance Usage Evolution

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

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Editor’s Note: Growing Beyond F&F

Despite changing consumer demands and regulatory restrictions, the F&F industry is growing and meeting the challenges with innovation.

Aromatherapy Market Expects Growth through 2027.

Aromatherapy Market Expected To Grow

The global aromatherapy market is estimated to account for $5,061.9 million in terms of value and is expected to reach $8,798.7 million by the end of 2027.

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