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Section: Fragrance > Trends

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How Scent and Hospitality are Redefining the Experience Economy

As ambient scent-scaping becomes increasingly sophisticated, unique wellness offerings are integrating fragrance in surprising and visionary ways.

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Keva Opens Amsterdam Creative Center, Expands in EMEA Region

The Mumbai-based company has grown its EMEA positioning with the recent acquisition of CFF and the opening of its first creative studio in Amsterdam.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape

Christian Seufert, president, BASF aroma ingredients, shares his perspective on the evolving fragrance landscape during the World Perfumery Congress' vibrant exhibition hall.

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Out of the Tube: Expanding Oral Care's Sensory Experience

Could a strategic shake-up in flavor development trigger some surprising effects in other olfactory product categories?

32nd International Days of Essential Oils & Extracts

Cinnamon, patchouli, vetiver, osmanthus, extraction techniques and more.

The two fragrances combine mushroom accords with gourmand notes for an 'unconventional olfactory experience.'

O Boticário Launches EGEO Cogu, EGEO Mellow in the United States

Boletus edulis is a large fungus typically found in deciduous and coniferous forests.

Establishing and Operating a Fragrance House in the Middle East

There are various factors that made Dubai an attractive region for a growing fragrance house. “There is a large availability of good staff with a great work ethic,” says Chris Pickthall, CPL Aromas Group CEO.

Consumer Goods Boom in Emerging Markets Expected to Outpace U.S.

The Economist Intelligence Unit and research firm Mintel expect consumer spending for fast-moving consumer goods in emerging markets will outpace the U.S. for 2013–2016.

“Momentum” is designed to introduce new olfactive territories across multiple fine fragrance lifestyle categories and forms, and showcase the creative work of dsm-firmenich’s perfumers

My Interactive, Multi-sensorial Experience at dsm-firmenich's Mind Nose + Matter Exhibition

The immersive, interactive exhibit explored new scents created by dsm-firmenich perfumers through consumer insights from the company's study on "Magic Moments" and socio-cultural trends.

Report: Fragrance Expected to Bloom in Brazil during 2012-2017

By 2017, the fragrance industry will have the largest share among all Brazilian health and beauty industries, research firm Canadean forecasts.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Report: Worldwide F&F Market Expected to Reach $26.5B in 2016

Market research firm Freedonia cites rising personal consumption in emerging economies as a growth driver

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2018 Experimental Scent Summit Details Revealed

At the second annual Experimental Scent Summit, olfactory artists will meet and discuss challenges of working with scent in art.

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2018 Leaderboard: IFF Set for Expansion

With the recent acquisition of Frutarom and recent global infrastructure initiatives, IFF is positioned to increase its influence and position on the leaderboard.

Make-up, facial care and perfumery represented 86.2% of French cosmetics exports in 2021

French Cosmetics Exports Grew in 2021

Makeup, facial care, perfumery and other cosmetics combined to be the third highest-earning French export in 2021, per data from FEBEA.

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