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Section: Fragrance > Trends
Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'
Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation
Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.
Oct 22nd, 2024
Perfumes are becoming increasingly popular as a luxury item.
Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028
The market reached $11.87 billion in 2023, with $8.71 million of revenue generated by the United States.
Nov 1st, 2023
The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.
Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032
The market size was worth $3.8 Million in 2022.
Dec 28th, 2023
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Meeting Perfume at the Crossroads With The Institute for Art & Olfaction
The Institute for Art and Olfaction (IAO) offers an intimate space for one to explore fragrance and develop a personal language with fragrance.
Jun 6th, 2017
Coral4252
[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019
The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.
Dec 6th, 2018
Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.
Behind the Fragrance at Day 3 of the World Perfumery Congress
The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.
Jun 12th, 2018
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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez
In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.
Jul 5th, 2017
Scentbirf
Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview
CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.
Aug 9th, 2022
Oriental Scents Strong Trend in Home Care Fragrance in Middle East, Africa
Euromonitor analyst Anaïs Mirval says traditional oriental scents, Oud in particular, are enjoying growing popularity in laundry detergents in the Middle East and Africa.
Apr 29th, 2013
The Challenges of a United Europe for the Flavor and Fragrance Industry
Vienna Congress. I can’t think of a business better suited to survive and grow in the future environment of Greater Europe than that dedicated to the two senses of taste and smell. And on a global basis, the flavor and fragrance industry stands on the threshold of opportunity and success far greater than it has experienced ever before.
Apr 6th, 2016
Products in the beverage category are often early adopters of global flavors, whether they are recently trending ingredients like yuzu, lemongrass and turmeric, or now-mainstream beverages like horchata, chai masa or bubble teas.
5 Trends Highlighted in T. Hasegawa's Regional and International Cuisine Flavor Report
Gen Z, as with many markets, is driving innovation due to its relationship with social media.
Oct 7th, 2023
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Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Oct 25th, 2018
Coral4252
[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019
The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.
Jan 2nd, 2019
L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.
Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!
The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.
Jun 28th, 2024
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Trend Spotting: Rose-inspired Skin Care and Korean-inspired Makeup Surge in Popularity
The top-ranking rose-inspired skin care products and cushion compacts, as of March 2018.
May 9th, 2018
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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?
The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.
Apr 5th, 2018
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A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available
World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.
Feb 28th, 2018
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
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