Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

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World Perfumery Congress On-Demand hosts a handful of exclusive interviews with fragrance brands making headlines! One of which is Scentbird.

Related: Brown Girl Jane Featured in Exclusive World Perfumery Congress On-Demand

Scentbird announced a rebrand with the debut of a new look and feel with an updated color palette and creative direction. Customers will be able to explore a range of classic designer fragrances and discover new scents from niche, up-and-coming brands. CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

>>>Registration is now open.<<<

Ready to watch? Register for World Perfumery Congress On-Demand through www.worldperfumerycongress.com and search for "[On-Demand Exclusive] Scentbird Details Rebrand and Customer Demand." You'll also have access to a selection of the recorded in-person sessions and panels will also be available for WPC 2022 On-Demand. All sessions are now live.

If you were previously registered for the in-person conference, you will receive a registration code to access WPC On-Demand. If you were not registered for the Miami event, you can register to have access to the selection of sessions for $425. For any questions, please reach out to customer service at wpc@allured.com or by calling 630-344-6071.

More details for the available sessions and exclusive interviews to be announced over the next few days. Stay tuned!

WPC 2024

>>>Be sure to mark your calendars as we take the World Perfumery Congress to Geneva, Switzerland on June 25th-27th, 2024.<<<

The event will feature a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more. Want to take the stage? The WPC 2024 call for speakers will open in spring 2023. More details to follow regarding pre-registration, sessions and more.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

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