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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez

Jul 5th, 2017

Ryan Daily

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In this episode of the Two Sense podcast, Ryan Daily, contributing editor for Perfumer & Flavorist, sits down with writers of Perfumes: the Guide, Luca Turin and Tania Sanchez, about the upcoming magazine and all things perfume.

“Directly before the niche thing became huge, everyone was asking us about celebrity perfume. It had reached the point that everyone was jumping on the bandwagon. There was a hole in the market. Everyone wanted good perfume.” - Tania Sanchez

In this discussion, we talked about:

The hole that celebrity fragrance created in the market
The upcoming Perfumes: A Guide magazine publication
An expansion of perfumery culture in society
Promoting niche fragrances and good perfume
The "new players" in the perfume industry

Listen now to the full conversation with Luca Turin and Tania Sanchez:

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

How AI Actually Picks Your Fragrance

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

'Japan offers an extraordinary cultural vocabulary that remains largely untapped globally,' says Joseph Lattarulo, senior vice president and general manager at Takasago. 'Sacred woods from legendary forests. Tea rituals from Japan to China. Traditional gastronomy. Seasonality. Architecture. Craftsmanship. Thousands of emotional stories waiting to become fragrances.'

Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

'Over the past year, Eurofragance has taken a decisive step forward in its evolution, combining a customer-centric approach with innovation and sustainability, driving significant economic growth,' says CEO Joan Pere Jiménez.

Eurofragance’s Next Chapter: Scaling Innovation in the New Era of Fragrance

With record growth, AI-powered creation, sustainable ingredients and a landmark Givaudan partnership, Eurofragance CEO Joan Pere Jiménez and chief creation officer Dolors Costa reveal the strategies shaping the company’s global future.

The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.

dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.

Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'

How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

In practical terms, businesses are looking for flavorists, application scientists, sensory specialists and formulation experts who can work with stevia variants, Reb M, thaumatin, sweet proteins, sweetness enhancers, bitterness blockers, masking systems, fibers, fats and texturants to rebuild a complete product experience.

Five Specialist Skills Driving Real Hiring Activity in Flavor and Fragrance

Pet food, fragrance compliance and texture innovation are reshaping F&F hiring priorities right now.