Jacqui Mueller | Perfumer & Flavorist

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.

Gen Z consumers tend to prefer sparkling wines and those with fruity or sweet notes.

Gen Z Consumers Seek 'Flavor Exploration' in Beverage Alcohol Market

Gen Z is especially drawn toward ready-to-drink (RTD) cocktails and hard seltzers, a category that has more than tripled since 2018, reaching $10.3 billion in sales in 2023.

Wonderbloom, inspired by a modern interpretation of an enchanted garden, is a blend of blooming florals and refreshing fruits with a splash of creamy almond milk for the girls who vibrate with energy and know exactly what they want.

8 Trends in Women’s Fragrance Market According to A Perfumer

Perfumer & Flavorist+ reached out to Clement Gavarry about his most recent fragrance creation Wonderbloom and recent trends in the women's fragrance sector.