Jacqui Mueller

Jacquelyn Mueller
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Managing Editor
Phone:630-344-6059
More from Jacqui Mueller
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
From Soil to Scent: Indesso’s Responsible Patchouli Journey
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From Soil to Scent: Indesso’s Responsible Patchouli Journey
At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.
Apr 28th, 2026
Wonderbloom, inspired by a modern interpretation of an enchanted garden, is a blend of blooming florals and refreshing fruits with a splash of creamy almond milk for the girls who vibrate with energy and know exactly what they want.
8 Trends in Women’s Fragrance Market According to A Perfumer
Perfumer & Flavorist+ reached out to Clement Gavarry about his most recent fragrance creation Wonderbloom and recent trends in the women's fragrance sector.
May 15th, 2024