Jacqui Mueller

Jacquelyn Mueller
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Managing Editor
Phone:630-344-6059
More from Jacqui Mueller
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
Gen Z consumers tend to prefer sparkling wines and those with fruity or sweet notes.
Gen Z Consumers Seek 'Flavor Exploration' in Beverage Alcohol Market
Gen Z is especially drawn toward ready-to-drink (RTD) cocktails and hard seltzers, a category that has more than tripled since 2018, reaching $10.3 billion in sales in 2023.
May 22nd, 2024
Solvents in Fragrances: Understanding Consumers Expectations and Market Trends
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Solvents in Fragrances: Understanding Consumers Expectations and Market Trends
Solvay’s experts explain how solvents can be used to enhance fragrance formulations and meet consumer demands.
Mar 14th, 2025