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Section: Fragrance > Trends
Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
What Does 2024 Have In Store for F&F?
Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.
Jan 1st, 2024
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
The United States Enters its Fragrance Layering Era
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
Dec 1st, 2024
Photo provided by Skylar Body
Skylar Body Raises $3 Million for Expansion
Natural perfume brand Skylar Body has raised $3 million to expand and support its line of fragrances.
Jan 25th, 2018
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Estée Lauder Finishes 2017 With Strong Finances
The Estée Lauder Companies Inc. reported strong financial results for its fourth quarter. In addition, they have reported strong financial results for its fiscal year, attributed in part from the acquisition of Too Faced and BECCA.
Sep 20th, 2017
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18.21 Man Made Offers Tobacco Spirits Cologne
Created with a Prohibition Era vibe, the 18.21 Man Made Sweet Tobacco Spirits is a masculine cologne with tobacco, citrus, vanilla, saffron and musk notes.
May 2nd, 2018
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{slideshow} Network and Connect at WPC 2018
Attend one, or all, of these networking events to catch-up with a colleague or to make a new contact at the 2018 World Perfumery Congress.
Feb 27th, 2018
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Today's Natural Aroma Chemicals and Their Sources
Obtaining natural aroma chemicals by direct isolation from food sources is the oldest method of obtaining such materials, and indeed, as has been noted before, isolation of materials from natural sources is the de facto origin of organic chemistry.
Nov 30th, 2011
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Big Data with a Grain of Salt*
Statisticians remind us, "Correlation does not indicate causation," and vast amounts of data can easily be mislead the misguided or faint of heart.
Dec 2nd, 2016
Survey: No 'Lipstick Effect' for Premium Fragrance
According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.
Jun 26th, 2009
Of the 2023 forecast, Jean Madar, chairman and CEO of Inter Parfums, Inc., noted, “Building upon the record sales we are projecting in 2022, the increase in 2023 that we anticipate is due to a number of factors. The strength of our brand portfolio and our global distribution network have been an engine for internal growth in the past, and we expect the same in the future. '
Inter Parfums Forecasts 8% 2023 Sales Increase
Jean Madar, chairman and CEO of Inter Parfums, Inc., noted, “The strength of our brand portfolio and our global distribution network have been an engine for internal growth in the past, and we expect the same in the future."
Nov 21st, 2022
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
Noar's MultiScent 20. Photo: Noar.
Noar Launches Digital Scent Tool with Orlandi
The Brazilian start-up will launch its MultiScent20 with Orlandi.
Jan 21st, 2021
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Deodorant at Your Door: Myro Releases Subscription-Based Line
Naturally formulated, the line of deodorants will feature five gender-inclusive scents, including an orange, juniper and sunflower.
Oct 4th, 2018
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The Smell of Clean at the World Perfumery Congress
During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.
Mar 27th, 2018
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Literature and Scent Come Together at Olfiction Ltd. Event
Olfiction's upcoming event will host a panel of perfumers and experts to discuss the relationship between literature and scent at the British Library on March 27, 2018.
Jan 9th, 2018
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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape
Christian Seufert, president, BASF aroma ingredients, shares his perspective on the evolving fragrance landscape during the World Perfumery Congress' vibrant exhibition hall.
Jul 6th, 2016
Mintel Reports Women Want to Smell Like They Feel
Research shows mood is among the most popular motivators of fragrance choice for women.
Nov 2nd, 2010
42% of Shoppers to Purchase Perfume/Cosmetics for Holidays
A new survey posted by Datamonitor (for American Express) shows that 42% of consumers plan to buy perfume/cosmetics this holiday season.
Nov 13th, 2008
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