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Section: Fragrance > Trends
Fine Fragrance
Stop and Smell the Roses With Phlur’s Améline
Created by perfumer Nathalie Benareau, the fragrance features rose, Italian bergamot, pink pepper, patchouli and sandalwood notes.
Event Coverage
Secure Your Booth for World Perfumery Congress 2020
The floor plan for the 2020
World Perfumery Congress
is now open, allowing exhibitors to reserve booth space and advertising opportunities.
Trends
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
Fine Fragrance
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
Trends
Scent and Sorcery: An Occult Excursion into Sensory Perception
What's unknown about scent could be left to a little magic. Jeanette Andrews, performance artist and magician, shares how scent, sensory perception and magic can be combined to entice more than our senses.
Fine Fragrance
Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Fine Fragrance
Linda G. Levy Named President of The Fragrance Foundation
"She is a well-respected industry executive who has diverse marketing and retail experience and is truly passionate about fragrance."
Fine Fragrance
Layer as You Like With Experimental Perfume Club’s Collection
The brand's collection includes three fragrances designed to be layered.
Fine Fragrance
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Ingredients
The Impact of Fragrance on Enhancing Pheromones and Attraction
Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.
Fine Fragrance
Why 2022 Prestige Fragrance Sales Are Up 4%
During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.
Fine Fragrance
Mary+Jane Launches Blue Dream Perfume on 4/20
Mary+Jane will launch Blue Dream on April 20, 2018, which will be a cannabis-inspired fragrance with floral, spicy and light scents.
Regulatory & Research
Douglas GmbH Acquires 103 Perfumerías If Establishments
This deal will expand the number of Douglas shops in Spain to just over 50, along with 1,700 globally.
Fine Fragrance
Featured Job: Senior Perfumer at Seluz Fragrance Company
Seluz Fragrance Company is seeking a senior perfumer to help develop fragrances at its Istanbul, Turkey headquarters.
Trends
The Arabian Peninsula: A Global Hub of Fragrance
Aslan Gülçiçek, MG Gülçiçek International, was invited to speak at the International Federation of Essential Oils and Aroma Trades conference in Dubai on the market dynamics of the Arabian Peninsula on September 26, 2016.
Trends
Seven Predicts Fragrance Trends for Autumn-Winter 2015/16
Trends include the return of oud, the enduring popularity of rose and a focus on leather notes in next year’s fragrance collections.
Ambient Scent
Air Care Report: P&G Takes on Hotel Smell
The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled.
Trends
Top 4 2021 U.S. Prestige Beauty Growth Drivers
The final quarter of 2021 accounted for 45% of fragrance category sales revenue, per NPD, growing by 35% during the holiday selling season.
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