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Type: Article

Section: Fragrance > Trends

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

The Power of Perfume and the Aromatic Plants of Provence, the Alps and Côte d'Azur

Highlights from the 30th Essential Oil Days (Journées des Huiles Essentielles [APPAM]) and International Congress of Medicinal and Aromatic Plants (Congrès International Plantes Aromatiques et Médicinales [PAM])

WPC 2014 Preview: The Evolution of the Perfumer’s Palette

With a focus on value, performance, hedonics, regulatory compliance, sustainability and more, the fragrance ingredient landscape is changing rapidly.

Perfumer POV: An Opportunity to Reinvent the Fragrance Creation Process

Perfumers will have to collaborate and work hand in hand with R&D to innovate and find new notes to replace the restricted and/or banned ones; otherwise they may be forced to try to compose new melodies on a piano missing half the keys.

Perfumes—and Perfumery

The perfume industry can generally be divided into three categories but without well-defined boundaries: prestige perfumery (French, American and Japanese), mass market alcoholic perfumery and non-alcoholic perfumery. A fourth category could be food flavors. Although they are not perfumery, they are nevertheless related to perfumery and are manufactured by the same firms.

What Past is Prologue?

Our industy is changing, getting smafler in the number of people it needs to survive. The proflle of the industry is forever altered, but it’s not without a future. New ideas, such as aroma therapy, Offer some challenge for new growth, but even that one needs a new name if it is to be for consumer products.

Creative process in perfumery

The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

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Art of perfumery: Exposing the Perfumer

What it means to be a perfumer in the information age and the need to communicate with consumers. According to Merriam-Webster’s online dictionary, a perfumer is defined as “one who makes or sells perfumes.” This rather simplistic definition, circa 1580, offers no insight into what a perfumer actually does.

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

How to Make a Perfumery Presentation

The real objective, in fact the only objective of any perfume presentation of single perfume materials or of more complicated specialties should be that of marketing. Consequently every facet of the presentation should he concentrated on making the offerings attractive to the potential buyer.

Creation Perspectives Perfumery in the Year of 2000

A number of predictions have been here, highlighting the perception-oriented dimensions. It can be predicted that perfumers will consider habituation effects which will become the subject of sophisticated measurements and he more thoroughly understood, and that they will accordingly create for dynamic perfume release.

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

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Protecting Intellectual Property in the Age of Transparency

Why the defense of fragrance industry trade secrets is so important, both politically and legally.

Securing a Leadership Position for a Pro-fragrance Future

Between legislation and antifragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.

Physical and Psychological Keys to Cosmetic Usage

I believe that the past can provide clues to future growth. Growth should come from many sources. Growth should come from increased fragrance consumption in bath products, environmental fragrances, aroma therapy and importantly, from more frequent application of alcohol-based fragrances.

F&F Formulation: Progress in Physiological Cooling Agents

Development, classifi cation, synthetic approaches, strength, patents and trends

International Perfumer Meeting: Enhancing the Recognition of Perfumery Worldwide

The first meeting of the international societies of perfumers, held at the 2014 World Perfumery Congress, addressed global cooperation to support perfumery.

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