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Section: Fragrance > Trends
arianagrandeperfume / via Instagram
Ariana Grande Fragrances Hit $150 Million Global
Luxe Brands has announced the Ariana Grande fragrance brands has exceeded $150 million in retail sales.
Dec 7th, 2017
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Waft This Way: Women’s Fragrance Trends Report
Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.
Jan 27th, 2017
Seven Forecasts Spring-Summer 2014 Fragrance Trends
Seven expects floral, fruity and gourmand notes will influence next year’s fragrance compositions.
Mar 14th, 2013
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India: The Crossroads of Flavor and Fragrance
There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.
Sep 13th, 2017
Fragrance Q&A: Consumer Concerns and Industry Reality
As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.
Apr 24th, 2015
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A Closer Look at Personal Care Fragrance
Changing markets, men’s grooming, aging consumers, natural ingredients and more.
Jan 30th, 2014
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U.S. Home Fragrance Market Glows in 2017
Influenced by e-commerce and unique retail models and led by the candle market, the home fragrance market saw strong growth in 2017.
Jun 26th, 2018
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Are Men the New Face of Fragrance?
With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.
Jun 19th, 2018
Survey: No 'Lipstick Effect' for Premium Fragrance
According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.
Jun 26th, 2009
Bell Researches Wipes Market for Latest Fragrances
Fragrance trends for baby, personal care and household categories
Dec 31st, 2008
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.
Unlocking Fragrance Consumer Trends in Western Europe
A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.
May 1st, 2024
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
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Home Fragrance: Air Care in the US Market
The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Dec 31st, 2008
The World Flavor and Fragrance Industry 1979-1981
Since 1979, the world flavor and fragrance industry has experienced a period of lower profitability brought about by lower nominal (calculated in current U.S. dollars and local currencies) and real (quantity) growth rates as well as increased competitive pressures. Table I analyses in detail worldwide sales of 35 public and private companies (16 individually and 19 collectively) during the period 1979-1981 (with growth rates in current U.S. dollars and local currencies).
Apr 13th, 2016
The Challenge of "Natural;" Flavor and Fragrance Trends
Highlights from the WFFC fall meeting
Jan 23rd, 2012
Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.
Why 2022 Prestige Fragrance Sales Are Up 4%
During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.
Dec 16th, 2022
The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.
Leading Consumer Demands Shaking Up the Fragrance Industry
The February 2023 issue also digs into better-for-you flavor formulations.
Feb 1st, 2023
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