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Section: Fragrance > Trends
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Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Dec 30th, 2008
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Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Aug 3rd, 2011
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Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Apr 29th, 2019
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A WFFC Taste of Soho and Nolita
On June 13, 2017, the WFFC gathered for the 10th Annual Fragrance and Flavor Sensory Trend Excursion in New York City! SoHo and Nolita were the trendy neighborhoods chosen for the group's day of inspirational trend hunting.
Aug 4th, 2017
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Fresh Summer Fragrances Are Mint to Be
Move over, gourmand. Fresh, airy and unexpected scent combinations are popular for summer 2017.
May 31st, 2017
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Global Aroma Chemicals Stays Fresh Through 2021
In a recent report, it was projected that the global aroma chemical market will grow at a rate of 5% CAGR for the next four years. Contributing factors to the growth are changing consumer trends, a rise in disposable income and an increase in attention to naturals.
Dec 28th, 2016
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That New Book Smell With Jo Malone
Perfume and beauty revolutionary, Jo Malone has released her memoir, Jo Malone: My Story, to much fanfare and critical praise.
Dec 8th, 2016
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Air Freshener Market Stays Fresh Until 2021
A recent report indicated that the air freshener market will see healthy growth through 2021, growing at a CAGR of 7.35% during the forecasted period.
Jan 17th, 2018
According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.
Kline Outlines Trends Driving Holiday Fragrance Sales
From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.
Dec 13th, 2022
WFFC Fall Tech Seminar Addresses Ingredients & Reformulations
Reflections from the annual fall technical seminar of the Women in Flavor & Fragrance Commerce.
Dec 26th, 2013
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Sustainable Fragrances 2011: the Age of Transparency
From field to store shelf, the industry faces ongoing ingredient sourcing and disclosure challenges
Jul 20th, 2011
Case Study: Roadmap for Chinese F&F Multinational
Understanding the needs of customers in North America and Europe and being able to deliver innovative solutions to them will be critical for Chinese companies looking to become global
Apr 20th, 2011
Computerized Laboratory Mixing Station for Perfume Oils
A very high qualiiy standard is possible through automation. This means low costs. This is the basis for success in an ever stronger competitive market.
Apr 6th, 2016
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
Arabian Oud is a significant market leader in the Saudi Arabian fragrance market.
Report: Saudi Arabia Fragrance Market Expected Growth
Increased interest in grooming and overall health and rising disposable incomes are a few factors driving the Saudi Arabian fragrance market.
Feb 11th, 2022
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Bask in that New Car Smell
Buckle your seatbelt for "The Future" and "Chauffeur," the newest additions to Ally's line of "New Car Smells."
Jan 10th, 2017
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EPS Fragrances Becomes Star of Export
Star of Export award was granted to EPS Fragrances by the Turkish Ministry of Economy.
Aug 1st, 2016
Approximately 90% of consumers from both markets would agree to paying more for a certified natural/organic cosmetic.
Study: Consumer Insight on Natural Products
The report studied more than 1,000 consumers from Germany and France.
Mar 29th, 2021
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