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Eurofragance’s Next Chapter: Scaling Innovation in the New Era of Fragrance
With record growth, AI-powered creation, sustainable ingredients and a landmark Givaudan partnership, Eurofragance CEO Joan Pere Jiménez and chief creation officer Dolors Costa reveal the strategies shaping the company’s global future.
Jul 14th, 2026
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Artificial Intelligence: The Future of Fragrance
Stepping into the age of digital fragrance at WPC.
Feb 14th, 2020
Product developers in the flavor and fragrance industries are using artificial intelligence to reduce the development timeline.
Industry Experts Discuss Artificial Intelligence Innovation and Role of Robotics in Flavor and Fragrance Industry
Learn more about how the industry is applying these technologies while keeping humans at the center of innovation.
Mar 1st, 2025
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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts  reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Jun 1st, 2026
From research and development platforms to consumer experiences, the investment and curiosity of artificial intelligence for flavor and fragrance formulation is growing. Will 2023 host the next big AI launch in F&F?
Top 5 Perfumer & Flavorist+ Trends of 2022
This year was filled with headlines of industry leaders investing in the future of F&F. Discover the 5 hottest topics.
Dec 30th, 2022
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Editor’s Note: What I Learned at the 2026 World Perfumery Congress
The industry is adapting amid a rise in tech, ingredient innovation and a market boom.
Jun 26th, 2026
Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'
dsm-firmenich 2025 Fragrance Leaders & Newsmakers
The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.
Jun 1st, 2025
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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products
“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.
Aug 5th, 2024
CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'
MANE 2025 Fragrance Leaders & Newsmakers
The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.
Jun 1st, 2025
José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'
Iberchem 2025 Fragrance Leaders & Newsmakers
Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.
Jun 1st, 2025
Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
What Does 2024 Have In Store for F&F?
Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.
Jan 1st, 2024
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
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Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion
Jun 1st, 2026
In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.
Symrise 2025 Fragrance Leaders & Newsmakers
The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.
Jun 1st, 2025
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CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence
CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.
Jun 1st, 2026
Get your speaker submission in before September 28, 2021 for your chance to present at WPC 2022.
Submit Your Proposal to WPC 2022
Get your speaker submission in before September 28, 2021 for your chance to present at WPC 2022.
Sep 1st, 2021
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Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Dec 29th, 2025
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