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165 Results
Type: Article
Section: Fragrance > Trends
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Natural Instincts: Global Trends in Women’s Fragrances
Emergence of aromatherapeutic, antioxidant-rich and “free from” formulations.
Aug 17th, 2009
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India: The Crossroads of Flavor and Fragrance
There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.
Sep 13th, 2017
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Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
May 9th, 2018
Forward Thinking: Sweet on Vanilla
Vanilla has warmed its way into flavorists' and perfumers' palettes as a classic, yet on-trend ingredient
Oct 26th, 2012
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Forward Thinking: Enchanted By Vanilla
Consumers still have a sweet spot for this tried-and-true flavor and fragrance.
Jul 29th, 2013
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Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Apr 29th, 2019
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Forward Thinking: Fragrance Frenzy
Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.
Jun 8th, 2016
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Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
May 27th, 2017
The Last Word: Sustainable Beauty in Naturals—Ylang-ylang and Vanilla
A conversation with Michel Girard, Remi Pulverail and Rodrigo Flores-Roux of Givaudan.
Jun 24th, 2011
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Forward Thinking: Hair Flair, Fragrance and Care
Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.
Jul 24th, 2018
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Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
May 4th, 2018
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Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Aug 3rd, 2011
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The Scent of Home: From the Bedroom to the Living Room
As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.
Jan 23rd, 2018
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
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Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Dec 30th, 2008
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Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Jun 11th, 2018
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The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Apr 29th, 2019
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State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Mar 1st, 2017
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