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Type: Article
Section: Fragrance > Trends
From ingredients to packaging, the barrier to entry is lower for body sprays than fine fragrances.
Forward Thinking: 3 Fragrance Trends Happening Now
Solid perfumes, enhanced body sprays, and music-inspired scents are the latest fine fragrance trends hitting shelves.
Aug 1st, 2025
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Royalty And Fragrance: A Tale Of Two Palaces, Part 1
In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.
Feb 20th, 2018
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Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
May 27th, 2017
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Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
May 4th, 2018
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Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Dec 30th, 2008
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The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Apr 29th, 2019
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State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Mar 1st, 2017
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Apr 13th, 2016
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Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Jun 9th, 2014
Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Sep 1st, 2024
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Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
May 9th, 2018
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Fragrance and Transparency
It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.
Oct 21st, 2011
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
Why Home Fragrance?
Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,
Apr 8th, 2016
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Fragrances and Sustainability
Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.
Jun 22nd, 2015
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Sustainability and Fragrance
Carbon footprints, naturals and synthetics, and the future
Jul 28th, 2011
Fragrance and Social Behavior
My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.
Apr 6th, 2016
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