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Type: Article

Section: Fragrance > Trends

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2018 Leaderboard: Givaudan Reaffirms 2020 Goals

By addressing the demand for natural and healthy products, Givaudan has reaffirmed its 2020 goals and remained the number one flavor and fragrance company.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Between Brand and Art: Lush's Gorilla Gallery

On October 11-14, 2017, Lush's Gorilla Gallery presented art installations inspired by its line of fragrances, which told unique stories about the creation of each one.

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Chasing the Market: Is India F&F Ready to Go Global?

The international and dosmetic F&F industries gather at the Biennial FAFAI Seminar for address the challenges and opportunities of this fast-evolving market

As we know, trends come in waves, Gen Z is also rediscovering vanilla and digging into gourmand fragrances.

Bridging the Gap: How Iconic Scents Are Being Repackaged for Gen Z

Matthieu Befve, Givaudan head of Fine Fragrance North America shared, "The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer."

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

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Going Rogue

With a business model rooted in a transparent creative process with clients, we take a look at six independent fragrance houses that are pushing boundaries in fragrance.

Analysis: A Focus on Growth

A deeper look into growth among fragrance manufacturers with a maximum annual revenue of $10 million.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

The Nectar of Gaia

There is no doubt that aromachology, the new science that she describes as “combining the interrelationships of psychology and the latest in fragrance technology” is the way of the future. It will be complimented by the insights of psycho-aromatherapy which researches mood shifts in response to natural botanical oils.

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Editor’s Note: Growing Beyond F&F

Despite changing consumer demands and regulatory restrictions, the F&F industry is growing and meeting the challenges with innovation.

Forward Thinking: Sustain to Gain

Sustainability—a blanket term that encompasses responsible use of resources and stewardship of the planet—is a hot topic receiving a lot of attention in the press across multiple industries.

Industry Insight: Givaudan's Cecile Krakower

What is the relationship between the market and fragrance development? Where are new scent concepts coming from? To find some answers we spoke with Givaudan junior perfumer Cecile Krakower about the role of innovation, cross-disciplinary studies, cultural exchanges and trend spotting in fragrance creation.

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Post-Gourmand: The Future of Sweetness

What is so interesting and exciting from both a creation and marketing point of view about savory gourmand is that it opens up a palette of ideas and kitchen-inspired processes that desserts never go through.

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The Juice: Inside Givaudan Perfumery School

Along with rigorously memorizing 500 materials within the first several months, training to become a perfumer requires a fine balance of passion, creativity, patience and technical skill.

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The Natural-Organic-Green-Sustainability Conundrum

The rising profile of natural and organic fragranced products has paralleled increasing supply issues and certification complications. Meanwhile, growing demands for green and sustainable products create new conflicts.

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Natural Instincts: Global Trends in Women’s Fragrances

Emergence of aromatherapeutic, antioxidant-rich and “free from” formulations.

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Grimoires and the Magic of Scent

The history of fragrance is as mystical as it is violent, as alluring as it is mysterious. Unseen, powerful, spellbinding, we take a closer look at fragrance’s role in the occult texts and rituals of the past.

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