Analysis: A Focus on Growth

This year marks the second collaboration between Marcum, a national public accounting and advisory services firm, and the Samuel Curtis Johnson School of Management at Cornell University on a comprehensive survey of the fragrance manufacturing industry in the United States. The results and analysis of the collected data were presented, in summary, during the 2012 World Perfumery Congress. In this, the second of a two-part article, the authors will present the results in greater detail and offer analysis.

This survey was conducted independently by Emerson Wen and Mingxi Wu, both participants of the entrepreneurship program at the Samuel Johnson School of Business. The subsequent analysis and conclusion are products of their collaboration with Kevin McGann, a partner at Marcum LLP and its fragrance industry practice leader.

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