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Section: Fragrance > Personal Care/Beauty

P&F+ connects with Ascention founder and CEO, Greta Fitz, to get the scoop on collection details and much more.

Ascention Collection Looking to Develop "Wellness Fragrance" Category

P&F+ connects with Ascention founder and CEO, Greta Fitz, to get the scoop on collection details and much more.

The fragrances are meant to either wake up or calm down with its blend of essential oils.

By/ Rosie Jane Debuts Fragrances, Expands to Body Wash

By/ Rosie Jane will offer the new fragrances in its Everyday Body Oil and Everyday Body Wash.

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

The Disney Villains collection is inspired by two iconic villains: The Evil Queen and Maleficent.

Bath & Body Works Debuts Disney Villains-Inspired Fragrance Collection

The Disney Villains collection from Bath & Body Works will launch in both the United States and internationally in stores on September 3.

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Patent Pick: Fragrance Deposition in Liquid Crystal Surfactant Systems

Patent Picks are chosen by the editors from publicly available sources. Today's invention from IFF relates to fragrance capsules dispersed in lyotropic liquid crystalline surfactant phases for improved deposition.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

While essential oils have long been at the heart of natural perfumery, their complex chemical compositions can introduce regulatory headaches and potential allergens.

Rethinking Naturals: How Thoughtful Formulation is Changing Fragrance Development

Natural isolates extracted from plants, fruits, and essential oils combine the richness of natural fragrances with regulatory ease.

Jack DiMaggio, MD, global fragrances and flavors, Colgate-Palmolive.

WPC PREVIEW: Defining the Winners and Losers in Fragrance’s Future

Jack DiMaggio on relevant innovation, differentiation and revising cost structures.

The Scent Guru Group Debuts Hierarchy of Needs Fragrances

The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.

The formula includes Orpur classified ingredients, which is a unique label awarded to only the finest qualities of natural, raw materials from the Givaudan palette.

Florence by Mills Debuts First Fragrance in Collab With Givaudan

The Wildly Me scent is inspired by a botanical garden where bergamot and soothing sage intertwine with purple iris, blooming wisteria, violet flowers and fresh lavender.

“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice.

Revlon Signs Global Fragrance Licensing Deal with Musician Ice Spice

Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, expected to release in 2026.

Conopco inventors have identified a specific balance of soap ingredients that exhibits better bloom (perfume impact) and better deposition of actives than conventional soap bars.

Patent Pick: Conopco Soap Bar Enhances Active Delivery, Fragrance Impact

A recent patent disclosure from Conopco reveals oleate and ricinoleate are key to enhancing the delivery of actives and fragrance bloom from bar soap.

Luigi Maramotti, chairman of Max Mara Fashion Group, says, “It is a great opportunity for Max Mara to begin such a visionary collaboration in the fragrance business. Shiseido is a company with a rich history and impressive track record to always show the ability and the courage to research, develop and innovate.'

Shiseido x Max Mara Fragrance License Deal to Power European Beauty Business

The agreement will further grow Shiseido’s fragrance-centric business in Europe.

'Fragrance has always been rooted in powerful storytelling and sensory experiences,' said Jasmina Aganovic, CEO of Arcaea. 'We are excited to show how biology can create new stories and product experiences. Science is about more than clinical studies, it also represents new creative tools. Each of these fragrances will transport you to another time and place which would not be possible without the groundbreaking science.'

Arcaea's Future Society Fragrance Collection Taps DNA Sequencing to Decode Extinct Flowers

Jasmina Aganovic, CEO of Arcaea, said, "We are excited to show how biology can create new stories and product experiences. Science is about more than clinical studies, it also represents new creative tools."

The activation reimagines Rio’s orelhões, dome-shaped public phone booths, as colorful scent portals covered in original artwork.

Sol de Janeiro Announced as Coachella’s First Fragrance Partner, Exclusive Body Care Partner

The partnership centers on Casa Cheirosa, a 30 ft x 30 ft sensory activation on the festival grounds.

Developed by Robertet perfumer, Jerome Epinette, the collection features four expressive, long lasting fragrances.

Noyz is First Fragrance Brand to Debut at Ulta Beauty Through Sparked Program

Noyz meets all five pillars of Conscious Beauty at Ulta Beauty, including clean ingredients, sustainable packaging, vegan, cruelty-free and give back.

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Creating Sweet Aromas With Lluch Essence's Rosewood oil

This sweet aroma material provides floral and woody notes to fine fragrances, cosmetics and aromatherapy products.

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Revitalizing rose cultivation and a future in essential oils in Azerbaijan

Revitalizing rosa damascena cultivation and oil production in Azerbaijan’s picturesque Alazani Valley, Lecheq Farm & Distillery share a glimpse of their ethically produced treasures.

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